Marketing

(24 semester hours)

For information, contact the Department of Marketing, 3057 FSB (513-529-3270).

This minor, open to all university students, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations' manufacturing, distribution, and buying and selling operations significantly shape the standard of living and the global economy. This is true for both for-profit and not-for-profit institutions and supply chains.

Program Requirements

Prerequisites

ISA 205 Business Statistics (4) or

STA 261 (MPF V) or STA 368 (4)

ECO 201 Principles of Microeconomics (3) (MPF IIC)

MGT 111 Introduction to Business (3) (MPF IIC) (non-business majors only)

All of these:

MKT 291 Principles of Marketing (3)

MKT 325 Consumer Behavior (4)

MKT 405 Creating Consumer Value Through Marketing (3)

Choose ONE of the following:

MKT 415 Marketing to Organizations (4)

MKT 425 Global Marketing (4)

MKT 435 Branding and Integrated Marketing Communications (4)

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