Mass Communication- Bachelor of Arts

At the time of publication, the Department of Communication was involved in a significant revision of its curriculum. For more information, please contact the mass communication area of the Department of Communication, 120 Williams Hall (513-529-3521).

Mass communication is a field of inquiry that examines the processes, institutions, and effects of the media as they function in national and international contexts. The general goals of this curriculum are threefold: 1. to develop students' competence in the critique of communication practices, 2. to increase students' appreciation of the history of media communication, and 3. to understand its impact on policies, institutions, and culture. Students study a broad range of media issues, including critical and cultural studies, communication technology and policy analysis, international communication, gender and sexuality issues, ethnic and minority studies, and more. In addition, students experience how to put this knowledge into practice in various forms of media production.

Special Admission Requirements

Enter the program as a pre-communication major and take these three courses:

COM 134 Introduction to Speech Communication (3)

COM 135 Public Expression and Critical Inquiry (3)

COM 143 Introduction to Media (3)

Students may apply for admission to the major (which is selective) after taking the three pre-major courses and completing 30 hours. Admission is based on cumulative GPA and pre-major GPA Requirements are subject to change, so check the department website for current information.

Major Degree Requirements

(49 semester hours)

Program Contexts

This major has three context or focus areas: Media Production, Media Criticism, and Media Institutions. You must have written approval from your adviser for your specific context area.

Program Requirements: Media Production

The objective of this context is to impart a broad understanding of the production of media. This involves understanding the basic principles underlying the use of symbolic codes, including areas such as composition, editing, lighting, and sound recording and processing. Areas to be covered include visual and aural aesthetics, writing, scripting, and planning; executing and evaluating; critical textual analysis; genre and style; and ethical use of the media.

Pre-Major Courses

All of these:

COM 134 Introduction to Speech Communication (3)

COM 135 Public Expression and Critical Inquiry (3)

COM 143 Introduction to Media (3)

Mass Communication Theory and Contexts

These two:

COM 146 Media Aesthetics (3)

COM 211 Introduction to Video Production (4)

Choose TWO of the following:

COM 205 American Film as Communication (3)

COM 206 Diversity and Culture in American Film (3)

COM 212 Media Representation (3)

COM 215 Media History (3)

COM 355 Media Technology & Culture (3)

COM 445 Seminar in Mass Communication Law (3)

COM 447 Mass Media Criticism (3)

COM 450 Topics in Communication (with adviser approval) (3)

Research and Reasoning

Choose ONE of the following:

COM 212 Media Representation (3)

COM 353 Audience Studies (3)

COM 414 Capstone Pictures: Project in Digital Narrative Film Production (4)

COM 447 Mass Media Criticism (3)

Culture and Diversity

Choose ONE of the following:

COM 206 Diversity and Culture in American Film (3)

COM 247 Rhetoric of Disability Rights (3)

COM 281 Mediated Sexualities (3)

COM 282 Sexuality and Film (3)

COM 436 Intercultural Communication (3)

COM 441 Rhetoric of Religion (3)

COM 446 Media Globalization (3)

COM 450 Topics in Communication (with adviser approval) (3)

COM 461 Gender, Sexuality and Media (3)

Media Production Context Specialization

Choose THREE of the following:

COM 213 Writing for Media (3)

COM 258 Writing for Electronic Media: Copywriting (3)

COM 267 Practicum in Media Production (3)

COM 311 Digital Film Production (3)

COM 312 TV Studio Production (3)

COM 314 Advanced Electronic Journalism (3)

COM 411/IMS 440 Interactive Media Studies Practicum (4)

COM 414 Capstone Pictures: Project in Digital Narrative Film Production (4)

COM 415 Practicum in Television Journalism: Video (3)

COM 421 Screenwriting Workshop (3)

COM 450 Topics in Communication (3) (with adviser approval)

COM 467 Practicum in Media Production (4)

JRN 202 News Writing and Reporting for Electronic Media (3)

Elective

Take one additional COM course (3)

Note: You may count a course in one category only.

Related Hours

Choose NINE hours from the following:

ART 257 Photography (3)

ART 357 Photography II (3)

ART 358 Photography III (3)

ENG 226 Introduction to Creative Writing: Short Fiction and Poetry (3)

ENG 320 Intermediate Creative Writing: Fiction (3, maximum 6)

FST 201 Introduction to Film Criticism and History (3)

FST 220 Literature and Film (3)

FST 221 Shakespeare and Film (3)

FST 235 Classics of Film (3)

FST 236 Alternative Traditions in Film (3)

FST 252 Representation of History in Film and Video (3)

FST 261 A Survey of German Cinema (3)

FST 262 Italian Cinema (3)

FST 263 Soviet Cinema (3)

FST 264 Chinese Cinema and Culture (3)

FST 350 Topics in Film (3)

FST 366 French Cinema in Translation (3)

FST 401 Seminar in Film Study (3)

FST 415 Cuba in Revolution: Its History, Politics, and Culture (4)

FST 460 Topics in French Cinema (3)

HST 252 Representation of History in Film and Video (3)

IMS 201 Information Studies in the Digital Age (3)

IMS 410 Digital Development Methods: Theory and Practice (4)

JRN 101 Introduction to Journalism (3)

JRN 202 News Writing and Reporting for Electronic Media (3)

MUS 303/IMS 304 Electronic Music (3)

PHL 241 Philosophy of Art (4)

PHL 470 Advanced Aesthetics (4)

THE 200 Production and Performance Practicum (1, maximum 8)

THE 202 Stagecraft (3)

THE 204 Stagecraft Lab (1)

THE 252 Technical Production (3)

THE 253 Costume Fundamentals (3)

THE 254 Lighting Fundamentals (3)

THE 314 Playwriting (4)

Program Requirements: Media Criticism

Courses in this area are designed to give the student an understanding of how and why the mass media operate and function as they do. In this program, students develop competence in criticizing communication practices; understanding media history, aesthetics, and the social, economic, political and cultural aspects of production. Issues covered include: critical methods, genres, audiences, effects, and screenwriting. This theoretical, methodological, and historical course work may be applied to all areas of media practice. This focus may suit students who desire to go on to advanced work in media studies or to prepare for graduate work in any number of fields.

Pre-Major Courses

All of these:

COM 134 Introduction to Speech Communication (3)

COM 135 Public Expression and Critical Inquiry (3)

COM 143 Introduction to Media (3)

Mass Communication Theory and Contexts

These two:

COM 146 Media Aesthetics (3)

COM 211 Introduction to Video Production (4)

Choose TWO of the following:

COM 205 American Film as Communication (3)

COM 206 Diversity and Culture in American Film (3)

COM 212 Media Representation (3)

COM 215 Media History (3)

COM 450 Topics in Communication (with adviser approval) (3)

Research and Reasoning

Choose ONE of the following:

COM 212 Media Representation (3)

COM 353 Audience Studies (3)

COM 414 Capstone Pictures: Project in Digital Narrative Film Production (4)

COM 447 Mass Media Criticism (3)

Culture and Diversity

Choose ONE of the following:

COM 206 Diversity and Culture in American Film (3)

COM 247 Rhetoric of Disability Rights (3)

COM 281 Mediated Sexualities (3)

COM 282 Sexuality and Film (3)

COM 436 Intercultural Communication (3)

COM 441 Rhetoric of Religion (3)

COM 446 Media Globalization (3)

COM 450 Topics in Communication (with adviser approval) (3)

COM 461 Gender, Sexuality and Media (3)

Media Criticism Context Specialization

Choose THREE of the following:

COM 206 Diversity and Culture in American Film (3)

COM 213 Writing for Media (3)

COM 259 Introduction to Strategic Communication and Public Relations (3)

COM 281 Mediated Sexualities (3)

COM 282 Sexuality and Film (3)

COM 353 Audience Studies (3)

COM 355 Media Technology & Culture (3)

COM 414 Capstone Pictures: Project in Digital Narrative Film Production (4)

COM 421 Creative Writing: Screenwriting (3)

COM 446 Media Globalization (3)

COM 447 Mass Media Criticism (3)

COM 450 Topics in Communication (with adviser approval)

COM 461 Gender, Sexuality and Media (3)

Elective

Take one additional COM course (3)

Note: You may count a course in one category only.

Related Hours

Choose NINE hours from the following:

AMS 206 Approaches to American Culture (3)

ART 282 Art and Politics: The Body in Art (3)

EDL 334 Youth Subcultures: Popular Culture and the Non-Formal Education (3)

ENG 226 Introduction to Creative Writing: Short Fiction and Poetry (3)

ENG 298 Introduction to Literary and Cultural Studies (3)

ENG 320 Intermediate Creative Writing: Fiction (3, maximum 6)

ENG 370 Introduction to Literary and Cultural Theory (3, maximum 6)

ENG 420 Advanced Creative Writing: Fiction Workshop (3, maximum 6)

FST 201 Introduction to Film Criticism and History (3)

FST 220 Literature and Film (3)

FST 221 Shakespeare and Film (3)

FST 235 Classics of Film (3)

FST 236 Alternative Traditions in Film (3)

FST 252 Representation of History in Film and Video (3)

FST 261 A Survey of German Cinema (3)

FST 262 Italian Cinema (3)

FST 263 Soviet Cinema (3)

FST 264 Chinese Cinema and Culture (3)

FST 350 Topics in Film (3)

FST 366 French Cinema in Translation (3)

FST 401 Seminar in Film Study (3)

FST 415 Cuba in Revolution: Its History, Politics, and Culture (4)

FST 460 Topics in French Cinema (3)

HST 250 History and Popular Culture (3)

HST 251 Gender and Third World Film (3)

HST 252 Representation of History in Film and Video (3)

IMS 201 Information Studies in the Digital Age (3)

JRN 101 Introduction to Journalism (3)

JRN 202 News Writing and Reporting for Electronic Media (3)

PHL 241 Philosophy of Art (4)

PHL 331 Political Philosophy (4)

PHL 470 Advanced Aesthetics (4)

POL 303 Modern Political Philosophy (4)

POL 346 Global Gender Politics (3)

POL 356 Mass Media and Politics (3)

THE 314 Playwriting (4)

THE 391 Modern American Theatre (3)

THE 392 Modern European Theatre (3)

THE 393 Cultural, Ethnic, and Gender Issues in Dramatic Literature (3)

Program Requirements: Media Institutions

Within this focus, students should gain knowledge of the significance of overall patterns of media ownership and control within the context of an awareness of other important sources of power and influence within the media. In this program, students develop expertise in the determinants of national and international media practice: ownership and control; media institutions; the state, law and policy; self-regulation by the media; economic determinants; audience construction and use; media personnel; organization of production practices; and technology.

Pre-Major Courses

All of these:

COM 134 Introduction to Speech Communication (3)

COM 135 Public Expression and Critical Inquiry (3)

COM 143 Introduction to Media (3)

Mass Communication Theory and Contexts

These three:

COM 146 Media Aesthetics (3)

COM 211 Introduction to Media Production (4)

COM 215 Media History (3)

Choose ONE of the following:

COM 212 Media Representation (3)

COM 301 Journalism Law and Ethics (3)

COM 339 Organizational Communication (3)

COM 443 Media Economics (3)

COM 445 Seminar in Mass Communication Law (3)

COM 450 Topics in Communication (with adviser approval) (3)

Research and Reasoning

Choose ONE of the following:

COM 212 Media Representation (3)

COM 353 Audience Studies (3)

COM 414 Capstone Pictures: Project in Digital Narrative Film Production (4)

COM 447 Mass Media Criticism (3)

Culture and Diversity

Choose ONE of the following:

COM 206 Diversity and Culture in American Film (3)

COM 212 Media Representation (3)

COM 247 Rhetoric of Disability Rights (3)

COM 281 Mediated Sexualities (3)

COM 282 Sexuality and Film (3)

COM 436 Intercultural Communication (3)

COM 441 Rhetoric of Religion (3)

COM 446 Media Globalization (3)

COM 450 Topics in Communication (3) (with adviser approval)

COM 461 Gender, Sexuality and Media (3)

Media Institutions Context Specialization

Choose THREE of the following:

COM 258 Writing for the Electronic Media: Copywriting (3)

COM 259 Introduction to Public Relations (3)

COM 301 Journalism Law and Ethics (3)

COM 353 Audience Studies (3)

COM 355 Media Technology & Culture (3)

COM 411/IMS 440 Interactive Media Studies Practicum (4)

COM 414 Capstone Pictures: Project in Digital Narrative Film Production (4)

COM 426 Inside Washington (4)

COM 438 Political Communication (3)

COM 443 Media Economics (3)

COM 446 Media Globalization (3)

COM 450 Topics in Communication (with adviser approval)

Elective

Take one additional COM course (3)

Note: You may count a course in one category only.

Related Hours

Choose a total of NINE hours from the following:

ACC 221 Introduction to Financial Accounting (3)

ACC 222 Introduction to Managerial Accounting (3)

ECO 201 Principles of Microeconomics (3)

ECO 202 Principles of Macroeconomics (3)

HST 250 History and Popular Culture (3)

HST 252 Representation of History in Film and Video (3)

JRN 101 Introduction to Journalism (3)

MKT 291 Principles of Marketing (3)

MKT 325 Consumer Behavior (4)

MKT 435 Branding and Integrated Marketing Communication (4)

MGT 111 Introduction to Business (3)

MGT 291 Organizational Behavior and Theory (3)

MGT 303 Human Resource Management (3)

POL 303 Modern Political Philosophy (4)

POL 307 Public Opinion Laboratory (2)

POL 326 Comparative Ethnic Politics (3)

POL 333 Politics of Western Europe (4)

POL 345 National Issues (3)

POL 346 Global Gender Politics (3)

POL 351 Criminal Justice (4)

POL 352 Constitutional Law and Politics (4)

POL 353 Constitutional Rights and Liberties (4)

POL 354 Political Parties and the Election Process (3)

POL 355 Public Opinion and Political Behavior (3)

POL 356 Mass Media and Politics (3)

POL 381 Global Governance (3)

SOC 412 Sociology of Law (3)

Notes on Curriculum:

• Students are required to take at least three major courses at 400 level.

COM 146 is a prerequisite for all production and writing courses

COM 167 is designed for pre-majors or non-majors as a preview of practicum experience. Entry is limited.

COM 177, 277, 340, 377, and 477 may count toward hours needed for graduation, but not normally toward specific mass communication curriculum requirements.

COM 167 and 367 may count toward hours needed to graduate, but may not be used to satisfy theory and context or context specialization requirements.

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