CMS 301 Comparative Approaches to Media Studies (3)

Introduces students to aesthetic, cultural, historical, political economic, and media effects approaches in media studies, and describes how these various approaches pose problems related to the interrelationships between media texts,

audiences, technologies and industries, and the wider social worlds in which they are embedded. Students are exposed to the basic methodologies associated with these approaches—semiotics, ethnography, historical method, grounded theory and quantitative analysis—and learn how these methods are used to investigate questions about human engagements with media.

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