COM 459 Advanced Public Relations (3) MPC

This seminar course emphasizes public relations case study analysis. Students critically analyze issues drawn from social, political, business, and nonprofit cases. Student teams apply principles learned in this course and prior courses to work with clients using research and strategic analysis to create solutions to public relations challenges. Course format involves discussion, team work, and extensive written work.

Prerequisite: COM 359 and 431 or 437, or permission of instructor.

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