COM 462 Red Atlantic: Practicum in U.K. Media, Advertising & Public Relations (3)

London-based. Provides an overview of media and advertising practices in the U.K. as a foundation for practicum experience developing an integrated marketing communications campaign for a real client.

Recommended prerequisites: COM 143 and either COM 211, COM 258, or COM 259; or permission of instructor. Cross-listed with JRN.

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