IMS 413/513 Usability and Digital Media Design (4)

Digital media present marketers with a tremendous range of new branding vehicles, many of which are only now being implemented into marketing communications. In this class we will explore the role that these media play in stand-alone branding campaigns and as part of integrated marketing communications campaigns. To do this, we will also consider how traditional branding theory has evolved to accommodate theories of human-computer interaction.

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