MKT 301 Creativity, Innovation and Decision Making in Marketing (4)

The purpose of this course is to enhance students' abilities in the areas of creativity, innovation and decision making in the context of marketing situations. The processes of problem recognition, idea generation, problem solution, and implementation, will be combined with foundations of analytics and research to equip the students with the skill set on which successful organizations are built and compete to succeed.

Prerequisite: MKT 291.

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