MKT 5 Creating Customer Value Through Marketing.

The objectives of this sequence are to: 1. Introduce students to the behavioral, sociological, psychological, and economic foundations behind marketing; 2. Create an understanding of how marketing can improve the quality of life through enlightened personal selling; and 3. Assist non-marketing majors to apply marketing concepts to a broad spectrum of personal and professional careers.

1. MKT 291 Principles of Marketing (3); and

2. MKT 325 Consumer Behavior (3); and

3. MKT 405 Creating Customer Value Through Marketing (3)

Note: Not open to majors in business.

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