MKT 626 Integrative Concepts: Marketing Strategy and Interpersonal Relationships (3)

Continues integration of various functional areas of business. Introduces MBA student to industry analysis, product and distribution issues, promotion, and pricing. Nature of and development of interpersonal relationship skills stressed, including nonverbal communication, social style, and negotiation. Continues development of oral and written communication skills within a managerial context. Particular emphasis given to assessment of development of essential skills.

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