Strategic Communication- Bachelor of Arts

At the time of publication of this Bulletin, majors in the Department of Communication are being revised. For more information, please contact the department or the College of Arts and Science advising office in 146 Upham Hall.

Strategic communication is the study of how organizations and individuals use communication to negotiate their role in society. Public relations is a central aspect of strategic communication and involves the study of how organizations utilize responsible behavior and two-way communication in order to influence opinions and behavior of key publics (e.g., employees, consumers, government, community, media) as well as to respond and adapt to the concerns of these publics.

Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. In addition, students learn to evaluate challenges and engage in strategic communication to respond to them. This degree is for those planning to enter graduate school in communication and related disciplines, including law school, and/or to apply this knowledge to their chosen career (e.g., corporate, nonprofit, governmental, social issues, public relations, public affairs, or related areas that call for a strong liberal arts background).

You are encouraged to join Miami University’s chapter of the Public Relations Student Society of America (PRSSA), a national organization for students. PRSSA members learn more about public relations and strategic communication, network with other students and professionals across the country, gain practical hands-on experience through a variety of committee activities and a student-run public relations firm, locate job and internship opportunities, serve their community, and develop strong leadership skills. More information is available in the Department of Communication office.

Special Admission Requirements

Enter the program as a pre-communication major and take these three courses:

COM 134 Introduction to Speech Communication (3)

COM 135 Public Expression and Critical Inquiry (3)

COM 143 Introduction to Media (3)

Students may apply for admission to the major (which is selective) after taking the three pre-major courses and after completing 30 hours. Admission is based on cumulative GPA and pre-major GPA Requirements are subject to change, so check the department website for current information.

Program Requirements

(49 semester hours)

Pre-major courses

All of these:

COM 134 Introduction to Speech Communication (3)

COM 135 Public Expression and Critical Inquiry (3)

COM 143 Introduction to Media (3)

Communication theory and research courses

All of these:

COM 239 Theories of Communication (3)

COM 259 Introduction to Strategic Communication and Public Relations (3)

COM 262 Introduction to Quantitative Communication Research (3)

COM 359 Strategic Communication Planning (3)

COM 431 Persuasion Theory and Research (3) or

COM 437 Advocacy in Contemporary America (3)

COM 459 Capstone in Strategic Communication and Public Relations (3)

Six (6) hours of COM electives (mass communication or speech communication courses)

Note: No more than 4 hours of COM 440, Internship and/or Independent Study may be counted in this category.

Related application courses - statistics, marketing, and journalism

JRN 201 News Reporting and Writing for All Media I (3)

MKT 291 Principles of Marketing (3)

STA 261 Statistics (4)

Choose ONE course from the following:

COM 258 Copywriting for Electronic Media (3) (Prerequisite: COM 146)

JRN 202 Reporting and News Writing II (3)

JRN 412 Public Affairs Reporting (3)

JRN 316 Editing and Design (3) (3)

JRN 318 Advanced Storytelling in Journalism (3)

Choose THREE hours from the following:

ENG 411 Visual Rhetoric (3) or

three (3) hours from IMS, CSE or ISA

Students seeking the Bachelor of Arts in Communication meet the CAS writing requirement by completing the following courses: For Speech COM: COM 262 and 439; for Strategic COM: COM 262 and 459; and for Media and Culture: COM 213 and any Media and Culture course at the 400 or higher level.

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