Marketing
Degree
Bachelor of Science in Business | Farmer School of Business
What is Marketing?
Marketing is concerned with understanding customers and satisfying their requirements through the development of products, advertisements, original sales and selling management approaches, and the distribution and location of products. Both global and domestic corporations' manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy.
What are the features of Miami's program?
Top national ranking
The Farmer School of Business is ranked in the top 25 undergraduate business schools, according to Business Week's seventh annual survey of the nation's best undergraduate business programs. The Farmer School placed 23rd overall and 8th among those programs offered by public universities and colleges in the U.S. In addition to being in the nation's top 5% of schools, the Farmer School was the only Ohio program in the top 25 and one of only two Ohio institutions in the top 50.
Diverse educational experiences
Marketing students can take advantage of several outstanding educational opportunities. Highwire Brand Studio is a new branding practicum in which students work with profit and non-profit clients. A sports marketing course explores the role of marketing in sporting activities, professional sporting teams, and specialty sporting events. A business-to-business marketing seminar draws corporate executives to campus. They pose marketing challenges to students who then analyze the problems and present their solutions.
Career-related extracurricular activities
Marketing students at Miami enhance their classroom learning and develop the organizational, leadership, and creative problem-solving skills necessary for success in the business world by participating in student organizations supported by the marketing department (see the student organizations listing).
Target school for recruitment
Miami has traditionally been a target school for Fortune 500 companies and the Big Four accounting firms. More than 88% of Miami business students secure employment within six months of graduation, while 10% continue with graduate education. Our alumni prove the quality of their career preparation. More than 2,000 Miami business graduates are presidents, CEOs, or owners of companies.
Are there special admission requirements?
Miami's Farmer School of Business is annually recognized as one of the nation's best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to FSB is holistic and comprehensive, considering many variables during the review process to establish the context of a student's achievements and demonstrated potential to be successful in its rigorous curriculum.
The middle 50% of students gaining direct entry into the FSB will typically have an academic profile as outlined below. Please note that an estimated 25% of students offered direct admission will have an academic profile that exceeds these ranges and an estimated 25% will have an academic profile that falls below these ranges.
- ACT Composite Score: 27–30
- SAT (CR+M): 1220–1340
- GPA (on a 4.00 scale): 3.48–4.00
- Class Rank: 7%–26%
Please note that for the 2012–13 academic year, there is an additional $75 per credit hour fee for most business school courses. This credit hour fee will increase to $100 per credit hour for the 2013–14 academic year. For additional details on tuition and fees, visit the Office of the Bursar.
What courses would I take?
Marketing majors take a core curriculum of courses including principles of marketing, marketing analysis, buyer behavior, and marketing strategy. These courses emphasize the skills of problem-solving, information search and evaluation, risk management, critical thinking, cross-functional integration, and life-long learning. In addition, majors select electives to enhance their career goals in such areas as sales management, promotion management, business-to-business marketing, logistics management, marketing research, retailing, international marketing, and advertising practice.
Students can choose from three thematic sequences: promotion and persuasion, marketing research, and retailing in a global environment. You can take marketing courses overseas as part of the business school's international programs, including an advanced summer course in promotional strategies in England.
In the marketing program, you'll also develop your speaking and writing skills and learn to work in teams.
What can I do with this major?
Career opportunities for marketing graduates include advertising and promotion management, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.
Who can I contact for more information?
Farmer School of Business
Student Services Office
1022 FSB
Miami University
Oxford, OH 45056
513-529-1712
www.fsb.muohio.edu/advising
