Bachelor of Science | Farmer School of Business

What is Marketing?

Marketing is concerned with understanding customers and satisfying their requirements through the development of products, advertisements, original sales and selling management approaches, and the distribution and location of products. Global and domestic corporations' manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy.

What are the features of Miami’s program?

Top national ranking

For the seventh year in a row, the Farmer School has been ranked in the Top 25 by Bloomberg BusinessWeek’s annual survey of the nation’s best undergraduate business programs. This year, we were ranked 23rd overall and 8th among public institutions. The Farmer School was again the top ranked institution in the state and the only Ohio school in the top twenty-five. Our undergraduate accountancy, Master of Accountancy, entrepreneurship and supply chain management programs consistently rank in the Top 25 in the country.

Diverse educational experiences

Marketing students can take advantage of several outstanding educational opportunities. The digital media course studies the impact of electronic commerce on marketing strategy, whereas the branding course examines the role of branding in integrated marketing communication. The logistics management course develops a framework for understanding all the firm’s activities necessary to provide products to customers where and when they are desired. A sustainable marketing course explores the role of sustainability in the development and delivery of marketing programs to consumers and industry. A marketing to organizations seminar draws corporate executives to campus. The Highwire Brand Studio and Strategy Works courses are practicums in which students work with profit and non-profit clients.  

Career-related extracurricular activities

Marketing students at Miami enhance their classroom learning and develop the organizational, leadership, and creative problem-solving skills necessary for success in the business world by participating in student organizations supported by the marketing department (see the student organizations listing).

Target school for recruitment

Miami has one of the largest college career fairs in the country, with several hundred top organizations vying for our students every year. 98% of Farmer School 2013 graduates were either employed or enrolled full time in in graduate school within six months of graduation.* Our alumni are excellent examples of the quality of the educational experience we provide. More than 2,000 Farmer School alumni are presidents, CEOs, or owners of companies.

*Based on responses to our 2013 survey of graduates

What are the special admission requirements, if any?

Miami University’s Farmer School of Business is annually recognized as one of the nation’s best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to the FSB is competitive, and based on a holistic and comprehensive review process which considers many factors to establish the context of students’ achievements and demonstrated potential to be successful in its rigorous curriculum.

For Fall 2014, the middle 50% of students gaining direct entry into the FSB held an ACT Composite Score of 27-31 and/or a SAT (C+M) score of 1210-1360. In addition, the middle 50% held a GPA of 3.68-4.09 (on a 4.0 scale) and a class rank of top 6% to 23%. Twenty-five percent of the students offered direct admission had an academic profile that exceeded these ranges and 25% had a profile that fell below. The academic qualifications required for admission are wholly dependent on the strength of the applicant pool, and we encourage applications from candidates with diverse backgrounds.

Upon admission to the Farmer School, you will pay tuition and fees set by Miami University, as well as an additional per-credit hour business surcharge for most business courses. For additional details on tuition and fees, visit the One Stop for Student Success Services.

What courses would I take?

Marketing majors take a core curriculum of courses including principles of marketing, marketing analysis, buyer behavior, and marketing strategy. These courses emphasize the skills of problem-solving, information search and evaluation, risk management, critical thinking, cross-functional integration, and life-long learning. In addition, majors select electives to enhance their career goals in such areas as sales management, promotion management, business-to-business marketing, logistics management, marketing research, retailing, international marketing, and advertising practice.

In the marketing program, you'll also develop your speaking and writing skills and learn to work in teams.

What can I do with this major?

Career opportunities for marketing graduates include advertising and promotion management, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.

Who can I contact for more information?

Farmer School of Business
Student Services Office
1022 FSB
Miami University
Oxford, OH 45056