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General Bulletin 2004-2006

Courses of Instruction

COMMUNICATION (COM-Arts and Science)

Note: Courses are offered in three areas: speech communication, strategic communication, and mass communication. A notation at the end of the course description indicates the area of the course. Note: COM 143 is a prerequisite for all mass communication courses; COM 146 is a prerequisite for all production and writing courses.

132 Forensics (1-2)

Practical experience in intercollegiate forensics; requires travel to intercollegiate forensics tournaments; may not be counted for credit toward major in communication. Course may be repeated for up to six hours. Permission of instructor is required. (Speech communication)

MPF, MPT 135 Public Expression and Critical Inquiry (3)

Develops fundamentals of analyzing, organizing, adapting, and delivering ideas effectively in public contexts. Special emphasis placed upon informative and persuasive discourse. IIB. CAS-B. (Speech communication)

MPF, MPT 136 Introduction to Interpersonal Communication (3)

Introduction to major theories and empirical research regarding the role of interpersonal communication and related personal, contextual, and cultural variables in the development of various types of dyadic relationships. IIC. CAS-C. (Speech communication)

MPF, MPT 143 Introduction to Mass Communication (3)

Introduction to major mass communication theories as a context to examining some major issues surrounding mass media in American society. IIC. CAS-C. (Mass communication)

146 Media Aesthetics (3)

This course is an introduction to media aesthetics. Students will develop an awareness of the artistic choices necessary for good television production and will be introduced to design elements and techniques available for use. Prerequisite: majors or permission of instructor. Cross-listed with FST 146.

167 Practicum in Electronic Media Production (1)

Practicum experience to expose students considering a major in mass communication to the production process. Student participates in a minimum number of productions of media materials and must attend the pre- and post-production discussion sessions. Prerequisite: written permission of the instructor. Offered only credit/no-credit. Students who must enroll for credit should petition the assistant chair for mass communication. (Mass communication)

177 Independent Study (1-5 per semester; no more than 10 per year)

Must be approved by instructor, area approvals committee, and department chair.

MPT 205 American Film as Communication (3)

Introduction to the study of communication via American motion pictures. Focuses on analysis of technical and narrative elements found in motion pictures. Screening of films provides backdrop for discussing visual impact of motion pictures as significant form of mass communication. Cross-listed with FST 205. (Mass communication)

206 Diversity and Culture in American Film (3)

Analysis of the representation of diversity and culture as portrayed in American motion pictures. Cross-listed with FST 206 and IDS 206.

211 Introduction to Electronic Media (4)

Introduction to electronic media production. Students become acquainted with fundamentals and techniques of sound production and elements involved in the design and production of video messages. Prerequisite: major status or permission of instructor. (Mass communication)

MPT 215 Electronic Media History (3)

Survey of electronic media history. Beginning with early experiments in electromagnetism, students examine development and impact of electronic media in the United States and international settings. Prerequisite: major status or permission of instructor. (Mass communication)

231 Small Group Communication (3)

Theoretical issues that affect communication between members of work teams, discussion groups, and decision-making bodies. Students study these theories and related research studies and work as members of student teams to analyze critically both the theoretical and practical implications of the theories and research studies. (Speech communication)

233 Contemporary Theories of Communication (3)

Examination of theories developed in speech communication after 1970 and theories from other disciplines that influenced speech communication theories. Historical development of the field of speech communication is reviewed. (Speech communication)

234 Fundamentals of Interviewing (3)

Theory and techniques pertinent to the interview examined with emphasis on skills associated with such contexts as information-gathering, employment, appraisal, and persuasive interviews. Offered infrequently. (Speech communication)

MPT 239 Rhetorical Theory (3)

Introduction to the key concepts and perspectives of rhetorical theory in the Western tradition. Historical perspective begins with Greek and Roman contributions and continues through contemporary rhetorical theories.

MPT 241 Methods of Rhetorical Criticism (3)

Examination of various methods related to the description, analysis, and interpretation of communicative acts. Rhetorical approaches treated include neo-Aristotelian/neo-classical, Burkean, fantasy theme, generic, and narrative methods. COM 239 or equivalent recommended. (Speech communication)

245 Electronic Journalism (3)

Introduction to news, special events, and documentary program production, and electronic media regulation. Practicum in writing and presentation in simulation and on-air situations. Prerequisite: major status, or permission of instructor. (Mass communication)

257 Scriptwriting for Electronic Media (3)

Basic course in writing for radio and television, and new media, with emphasis on scriptwriting for feature film and narrative for tleevision; treatment of documentary subjects; introduction to narrative forms in new media. Prerequisite: COM 146, or permission of instructor. Cross-listed with ENG 257. (Mass communication)

258 Copywriting for Electronic Media (3)

Basic course in writing for radio and television, and new media with emphasis on commercial, non-commercial, and promotional copywriting. Prerequisite: COM 146, or permission of insructor. Cross-listed with ENG 258. (Mass communication)

259 Introduction to Strategic Communication and Public Relations (3)

Introduction to the use of communication to influence societal issues and the field of public relations. Focuses on the history and development of the discipline and analyzes the influence of strategic communication on society. Covers theory and research foundations as well as broad contexts of application such as social activists, corporate stakeholders, media, community, and political groups.

262 Introduction to Quantitative Communication Research (3)

Examination and application of concepts and contexts of contemporary communication research and methods of research that facilitate investigation of human communication processes. Emphasizes experience in data collection and using the computer as a research tool. STA 261.S (or equivalent) is recommended. (Speech communication)

267 Practicum in Electronic Media Production II (1-3)

Practicum experience designed to expose students majoring in mass communication to the production process. Student participates in a minimum number of productions and must attend pre- and post-production sessions. Offered credit/no-credit only. Prerequisite: COM 211, major status, or written permission of instructor. (Mass communication)

281 Mediated Sexualities: Lesbians, Gays, Bisexuals, and Transgendered Persons and the Electronic Media (3)

Examines both the treatment of gay, lesbian, bisexual, and transgendered persons by the mass media and the voices of the gay, lesbian, bisexual, and transgendered persons as producers of media messages and as activists who influence media messages. The Kinsey Report, the Stonewall Riots, and the AIDS epidemic serve as major culture milestones for tracing the evolving portrayals of diverse sexualities.

311 Television and Production and Direction: Field Production (3)

Experience in production and direction of television formats with emphasis on applied media aesthetics. Field production theories and exercises. Prerequisite: major status or permission of instructor; COM 211. (Mass communication)

312 Television Production and Direction: Studio Production (3)

Experience in the production and direction of television formats with emphasis on applied media aesthetics. Studio production theories and exercises. Prerequisite: major status, or permission of instructor; COM 211. (Mass communication)

313 Advanced Electronic Journalism: Audio (3)

Applies audio production theories and techniques to gathering, editing, and presenting long-form and short-form news stories. Prerequisite: major status or permission of instructor; COM 211 and 245. Cross-listed with JRN 313. (Mass communication)

314 Advanced Electronic Journalism: Video (3)

Emphasizes application of video to all phases of the journalistic process, including news gathering, writing, and presentation. Prerequisite: major status or permission of instructor; COM 211 and 245. Cross-listed with JRN 314. (Mass communication)

MPT 332 Argumentation and Debate (3)

Study of the theory and practice of constructing, analyzing, and evaluating arguments. Consideration given to various debate formats as models of argumentation. (Speech communication)

MPT 335 Public Discourse in Western Thought (3)

Examines traditional public discourse from political, social, and legal spheres as well as social movements and minority rhetoric. Focuses on the interplay of ideas contributing to social stability and change. (Speech communication)

MPT 336 Advanced Interpersonal Communication (3)

In-depth examination of interpersonal communication theories and research. Particular emphasis placed on the role of communication through the life cycle of relationships, from their initiation and maintenance to their deterioration or escalation. Prerequisite: COM 136 or permission of instructor. CAS-C. (Speech communication)

337 Intercultural Communication (3)

Examines similarities and differences among cultures and subcultures with regard to norms, values, and practices in verbal and nonverbal communication. Barriers, such as prejudice and ethnocentrism, to effective intercultural communication addressed. (Speech communication)

MPT 338 Communication in Conflict Management (3)

Examination of the role of communication in the management of conflict in various contexts. Stresses relevant theories and research as a basis for analyzing and understanding diverse types of conflict. (Speech communication)

339 Introduction to Organizational Communication (3)

Focuses on how communication affects organizational systems and performance. Introduces theories and issues central to the study of organizational communication. Emphasis given to the interrelationship of task performance, human interaction, and the improvement of communication within organizations. (Speech communication)

340 Internship (1-16)

Applied experience in communication for qualified students meeting departmental and area requirements. See departmental area of major program for specific application information.

343 Practicum in Advanced Sound Production (2)

Experience in production of various radio program formats including dramatic documentary, cultural affairs, and public affairs programming. Prerequisite: COM 211, major status, or permission of instructor. (Mass communication)

353 Mass Media Audience Analysis (3)

Introduction to audience analysis including review of services provided by media research organizations and procedures of applied survey research for the media. Prerequisite major status or permission of instructor. (Mass communication)

MPT 354 Media and Society (3)

Survey of the place of electronic media in society. Topics covered include media and culture; media economics, industries, and institutions; politics of media content; media and social representation. Prerequisite: major status or permission of instructor. (Mass communication)

355 Media Technology (3)

Focuses on the relationships among technology, society, and communications (mass media and information systems), exploring key historical, cultural, and political/economic issues raised by new communication technologies. Prerequisite: major status or permission of instructor. Offered infrequently. (Mass communication)

359 Introduction to Public Relations (3)

Introduction to the study of public relations and its influence on society. Analysis of the communication functions, theories, and processes of public relations and the publics involved in societal, political, business, and nonprofit contexts. (Strategic communication)

367 Practicum in Electronic Media Production III (1-3)

Practicum experience designed to expose students majoring in mass communication to the production process. The student participates in a minimum number of productions and must attend the pre- and post-production sessions. Offered credit/no-credit only. Prerequisite: COM 311 or 312, major status, or written permission of instructor. (Mass communication)

377 Independent Study (1-5 per semester; no more than 10 per year)

Must be approved by instructor, Area Approvals Committee, and department chair. Prerequisite: major status.

MPT 389 Great Issues in American History: Rhetoric and Reality (3)

Examines historical evolution of enduring issues in the development of the U.S., primarily by examining the way these issues have been argued at various times in our national history. Issues treated include the nature of American government, rights of blacks, rights of women, and war-making rights. Cross-listed with HST 389. H. (Speech communication)

MPC 414 Senior Project in Communication (4; maximum 8)

In-depth personal investigation of a specific aspect of communication. This may be performing original research, comprehensive review of extant literature, internship, and/or operating as a teaching or research assistant in communication. Students work closely with a faculty adviser/mentor and meet with other students to discuss progress, problems, issues, and integrate ideas. Students develop a written report of the results of their investigation and give an oral presentation in a public forum. Prerequisite: senior standing, appropriate course work in communication (at least nine hours, to include a Thematic Sequence in the area) and/or other relevant areas of study, and permission of the faculty adviser/mentor.

MPC 415 Practicum in Television Journalism (4)

Practicum experience in which students write, report, and produce a regularly scheduled television newscast aired on Oxford's cable television system. Participate in and evaluate all aspects of television news gathering and reporting process. Prerequisite: COM 211, 245, and either 314 or applied journalism experience. Cross-listed with JRN 415.

417 Methods of Teaching Speech Communication (3)

Methods of managing competitive debate and individual events programs. Covers theories and techniques of coaching debate and individual events, tournament administration, and professional responsibilities of the forensic educator. (Speech communication)

431 Persuasion Theory and Research (3)

Examines the formation, change, and functions of attitudes and the link between attitudes and behavior. Emphasis placed on understanding relevant theory and research. (Speech communication)

MPT 434 Nonverbal Communication (3)

Examination of theories and research regarding the nature and functions of nonverbal communication. Emphasizes the roles of context, individual and cultural differences, and accompanying verbal messages in interpreting nonverbal behavior. (Speech communication)

MPC 437 Advocacy in Contemporary America (3)

Analyzes post-World War II public persuasion, including messages from a broad variety of media contexts. (Speech communication)

MPT 438 Political Communication (3)

Study of communication methods used in political campaigns. Special consideration of such aspects of political communication as analyzing audiences, structuring messages, developing stock speeches, political debating, selecting media, and interpersonal communication in political campaigns. (Speech communication)

MPC 439 Advanced Organizational Communication (3)

Interpersonal, small group, and public communication are discussed within organizational context. The effects of personal and organizational values and behavior on communication and organizational activity are linked to the broader community. Course includes class discussion, team work, student presentations, and writing projects. Prerequisite: COM 339 or permission of instructor. (Speech communication)

MPC 440 Practicum: Mass Media Advertising and Public Relations (Laws, Hall & Associates)(4)

Interdisciplinary practicum involving students from art, communication, and marketing. Students are divided into three competing, interdisciplinary teams and work for a semester on an actual client's current promotional problem. Team campaign solutions include primary research and market analysis, campaign strategy development, budget, and media plans, fully produced electronic media and graphic design for print advertising and other sales support materials. Program incorporates contemporary technology and industry standard materials and research. The unique expertise and facilities of the art, communication, and marketing programs are fully integrated within each team. Each campaign is formally presented to the client at the end of the semester. Prerequisite: major status in mass or speech communication, COM 258; either COM 211 or COM 359; and permission of instructor. (Mass communication)

443 Seminar in Mass Media Management (3)

Intensive study of the management process as applied to mass media industries. Prerequisite major status or permission of instructor. (Mass communication)

444 Electronic Media Policy and Regulation (3)

Study of policy-making and federal regulations and their effect on American media. Emphasis on regulatory process, judicial review, and political process as they affect the Federal Communications Commission and other government agencies. Prerequisite: major status or permission of instructor. (Mass communication)

MPC 445 Seminar in Mass Communication Law (3)

Advanced study of selected bodies of federal, state, and local law and their effects upon mass media. Prerequisite: major status or permission of instructor. (Mass communication)

446 International Mass Communication (3)

Survey of international communication systems, with emphasis on comparative analysis based on current typologies, and economic, social, political, and regulatory variables. Prerequisite: major status or permission of instructor. (Mass communication)

MPT 447 Mass Media Criticism (3)

Examination of the performance of mass media, especially television, in current social settings. Topics include news and entertainment programming and relationship between media industry and its products. Prerequisite: major status or permission of instructor. (Mass communication)

450 Topics in Communication (3)

Study or research of issues and problems associated with communication under the guidance of a faculty member of the department. Prerequisite: major status or permission of instructor.

MPC 459 Advanced Public Relations (3)

This seminar course emphasizes public relations case study analysis. Students critically analyze issues drawn from social, political, business, and nonprofit cases. Student teams apply principles learned in this course and prior courses to work with clients using research and strategic analysis to create solutions to public relations challenges. Course format involves discussion, team work, and extensive written work. Prerequisite: COM 359 and 431 or 437, or permission of instructor. (Strategic communication)

467 Practicum in Electronic Media Production IV (1-3)

Practicum experience designed to expose students majoring in mass communication to the production process. Allows students to apply theoretical knowledge to practical situations in audio and/or video production, operating as producers and directors of the original programming for MUTV or area video production. Students participate in a minimum number of productions and must attend pre- and post-production discussion sessions. Offered credit/no-credit only. Prerequisite: major status or written permission of instructor.

469 Public Relations Practicum (1-2; maximum 8)

Practical experience in public relations work. Cannot count for credit toward major in communication. Prerequisite: PRSSA membership and permission of instructor. (Speech communication)

477 Independent Study (1-5 per semester; no more than 10 per year)

Must be approved by instructor, area approvals committee, and department chair. Prerequisite: major status.

480 Independent Reading for Departmental Honors (3)

615 Historical and Critical Methods of Research in Public Address (3)

Examination of critical methodologies for evaluating rhetorical artifacts. Methods for evaluating textural accuracy, effectiveness, social significance, reasoning, and style. Practice in rhetorical criticism. (Speech communication)

616 Empirical Methods of Research in Communication (3)

Examination of contemporary research designs in communication with emphasis on the social scientific process of hypothesis derivation and testing. (Speech communication)

619 Organizational Communication Theory and Research (3)

Survey of theoretical and empirical literature dealing with human communication behavior in complex organizations. Emphasis placed on development of a conceptual framework for analyzing message systems. Prerequisite: COM 439 or permission of instructor. (Speech communication)

632 Seminar in Advocacy in Contemporary America (3)

Analyzes post-World War II public persuasion, including messages from a broad variety of media contexts. (Speech communication)

633 Persuasion Theory and Research (3)

Analysis of persuasion process through examination of relevant theory and empirical research. Devotes attention to experimental speech communication research in persuasion and culminates in a critical appraisal of current research trends. (Speech communication)

634 Interpersonal Communication Theory and Research (3)

Focuses on concepts, theories, and research regarding the communication behavior of people (primarily in dyads) in various relational contexts. (Speech communication)

635 Seminar in Communication Theory (3)

Theories developed in speech communication, theories from other disciplines that have influenced the development of theory in speech communication, and samples of research generated by these theories are read and discussed. Selected theories generated within the traditional, human action systems, and critical perspectives are examined. (Speech communication)

636 Rhetorical Seminar (3; may be repeated)

Provides advanced, in-depth study of topics within rhetorical theory and criticism. Topics vary. Prior course work in rhetoric recommended. (Speech communication)

637 Contemporary Theories of Rhetoric (3)

Survey of forces and ideas shaping rhetorical theory after 1965. May include scholarship of Burke, Foucault, Habermas, and Grassi. (Speech communication)

638 Small Group Communication Theory and Research (3)

Focuses on theory, research, and methods involved in the study of group communication. (Speech communication)

639 Organizational Communication: Diagnosis and Intervention (3)

Seminar on theoretical and applied approaches to communication consulting in complex organizations. Emphasis placed on developing intervention strategies for making organizational communication systems more effective. Prerequisite: COM 619. (Speech communication)

642 Perspectives in the Advanced Study of Mass Communication (3)

Introduction to graduate-level study in the mass communication discipline, including an overview of its historical development and theoretical and research traditions. Students review conventional and electronic research techniques as well as prepare and critique academic writing. (Mass communication)

643 Mass Communication Theory (3)

Introduction to scholars and works shaping contemporary mass communication theory. (Mass communication)

650 Topics in Communication (1-3; maximum 6)

Intensive study of a selected topic in communication. Emphasis on in-depth research, analysis, and application. Prerequisite: permission of instructor.

653 Seminar: Issues in Media Management and Economics (3)

Examines newspapers, magazines, film, radio, television, cable, and emerging electronic media as business organizations. Basic principles of economics, leadership, and management reviewed and applied to various media industries and structures. Issues such as media gigantism, corporate downsizing, mergers and acquisitions, labor organization, job satisfaction, and the economic impact of regulation explored, with particular attention to the social impact of media business dynamics. (Mass communication)

654 Seminar in Electronic Media Policymaking (3)

Analyzes government policy toward radio, television, cable, and emerging electronic media. Regulation is viewed both in terms of its First Amendment implications and as the result of interactions among elements of policymaking models. Students introduced to legal research methods for use in exploring a variety of major content issues in electronic media. (Mass communication) Offered infrequently.

655 Seminar in Mass Media Law (3)

Examination of theoretical and applied issues implicit in the First Amendment's guarantee of freedom of the press. Consideration of the legal and ethical aspects of areas including defamation, invasion of privacy, media coverage of the judicial system, national security and the press, and obscenity. (Mass communication)

656 Seminar in International and Comparative Mass Communication (3)

In-depth study of international mass media systems, the international law and regulation that affects them, and major issues that shape the international flow of information (Mass communication)

657 Seminar in Mass Media Criticism (3)

Introduction to critical communication perspectives and approaches for application in the analysis of mass media texts. (Mass communication)

658 Colloquium in Mass Communication (1; maximum 4)

Discussion of current research in mass communication being conducted by faculty, graduate students, and guest presenters.

659 Public Relations: Theory and Research (3)

Survey of theoretical and research-based literature dealing with public relations and central issues in the field. Emphasis placed on exploring how organizations use communication to negotiate their relationship with key publics and their role in society. (Speech communication)

660 Independent Project (1-4; maximum 8) May be repeated.

660.M Mass Communication
660.S Speech Communication

697 Teaching Essentials of Speech Communication (2; may be repeated)

Deals with practical problems and challenges of teaching basic speech communication courses. Required of all graduate teaching assistants teaching the basic course. Credit does not count toward a graduate degree. (Speech communication)

698 Introduction to Communication (2)

Theoretical foundations and practical applications for instruction at college level. Prerequisite for teaching COM 135 with graduate assistantship. Credit does not count toward a graduate degree. (Speech communication) Summer only.

700 Research for Master's Thesis (1-12; minimum 6, maximum 12)

711 Research (1-12; minimum 6, maximum 12) May be repeated.

711.M Mass Communication
711.S Speech Communication


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