Courses of Instruction
MARKETING (MKT-Business )
MPT 291 Principles of Marketing (3)
Factors involved in the management of the
marketing function relative to product development, promotion, pricing, physical
distribution, and determination of marketing objectives within the framework of
the marketing system and in domestic and international markets. Prerequisite:
292 Careers In Marketing (2)
Survey course dealing with possible careers in
marketing. Focus is on self assessment, building a resume portfolio and career
objectives. Over half of the classes will involve practitioner panels and discussions.
Credit/No Credit only.
301 Creativity, Innovation and Decision Making in Marketing (4)
of this course is to enhance the students abilities in the areas of creativity,
innovation and decision making in the context of marketing situations. The processes
of problem recognition, idea generation, problem solution, and implementation,
will be combined with foundations of analytics and research to equip the students
with the skill set on which successful organizations are built and compete to
succeed. Prerequisite(s): MKT 291.
MPT 325 Consumer Behavior (4)
An investigation into the science and art of understanding
consumer behavior from a marketing perspective. This course is designed to help
students develop an understanding of the skills, processes, concepts and theories
necessary to generate useful consumer insights for products and services. Prerequisite:
330 Professional Practice (0)
Students participating in an internship program
register for this course during the semester they are on work assignment. Prerequisite:
permission of departmental internship coordinator.
MPT 335 Marketing Research (4)
This course will help students to understand
and practice the marketing research process and its role within the organization;
integrate marketing theory and marketing research; improve their ability to find
and intelligently use market information; practice using statistical quantitative
tools. Prerequisites: DSC 205 or STA 261, MKT 291.
405 Creating Customer Value Through Marketing (3)
The nature of business has
changed dramatically as competitive and other environmental factors have forced
organizations to examine the "value" propositions" that they
offer to their customers. Nowhere is this focus on value more evident than in
customer service roles, particularly sales. Prerequisite(s): MKT 291.
MPT 415 Marketing to Organizations (4)
Introduces the nature and functions of
marketing between businesses and business/government in terms of structure, buyer
behavior, processes, supply chain management, information flows and the marketing
mix. Prerequisite: MKT 291.
MPT 419/519 eCommerce, Marketing, and the Internet (4)
Survey course emphasizing
a hands-on immersion into ECommerce; studies the impact this technology has on
the basics of the marketing mix and effective and efficient marketing strategies.
Focuses on applications, innovations, and future direction (not on the technology
that enables the Internet and www). Heavy reading, electronic and in-class discussions,
and ‘surfing' required. Prerequisite: MKT 291.
425 Global Marketing (4)
This course will provide students with an overview
and understanding of global marketing. This involves an analysis of world markets,
their respective consumers and environments, and the marketing management required
to meet the demands of constantly changing foreign markets. Prerequisite: MKT 291.
MPT 431/531 Logistics Management (3)
Develops a framework for understanding
all the firm's movement-storage activities necessary to provide products
to customers where and when they are desired. Transportation, warehousing, inventory,
order-processing, and handling activities are investigated in terms of their impact
on customer service and total distribution cost. Prerequisite: DSC 205, MKT 291.
MPT 435 Branding and Integrated Marketing Communication (4)
Theory and practice
of brand equity management and integrated marketing communications. Topics include
brand equity models, brand audits, brand equity leveraging and brand portfolio
management. Significant emphasis is also placed on the theory and practice of
integrated marketing communications. Prerequisite: MKT 291.
MPC 442 Highwire Brand Studio (4)
Multidisciplinary practicum involving students
from marketing, graphic design and other relevant majors. Three competing, multi-disciplinary
student teams work for a semester on an actual client's current brandings
and marketing communications challenge. Campaign solutions typically include primary
research and market analysis, campaign strategy development and graphic design
for advertising and other sales support materials. Incorporates contemporary technology
and industry standard materials and research. Expertise and facilities of marketing,
graphic design and other relevant majors are fully integrated within each team.
Each campaign is formally presented to the client at the end of the semester.
Prerequisite(s): MKT 435 or permission of instructor.
MPC 495 Marketing Strategy Practicum (4)
This marketing strategy practicum will
provide students an opportunity to integrate and apply marketing planning and
strategic concepts to real-world problems while developing skills in teamwork,
written and oral communication, critical thinking, and quantitative and qualitative
analysis. Prerequisites: MKT 291 and senior standing.
498/598 Supply Chain Management (3)
Provides broad understanding of supply chain
management. Covers primary activities required to manage supply chains effectively,
how members of the supply chain are horizontally integrated, and processes for
assessing performance and impact of supply chain management activities. Focuses
on relationships between supply chain entities and behavioral issues that influence
management of those issues. Students learn integrative tools for analyzing and
evaluating alternative courses of action regarding supply chain management activities
and functions. Prerequisite: MGT 432, MKT 431. Cross-listed with MGT 498/598.
601 Graduate Survey In Marketing (1)
Introduces the MBA student to concepts
and decisions within marketing, as well as the implications marketing decisions
have for other aspects of the organization. Examines consumers and segments, product
and service planning, channel design, promotional strategy, and pricing.
602 MBA Creativity Module (1)
Introduces the MBA student to creative thinking
by assessing personal cognitive styles, applying methods to stimulate creativity,
developing methods for idea selection and launching related initiatives.
611 Professional Services Marketing (3)
Study of service marketing characteristics
in the business service profession. Develops an understanding of the importance
of service quality and the issues concerning practice development. Prerequisite:
graduate standing in business or permission of instructor.
618 Marketing Decisions in Business Administration (3)
in the administration of profit and nonprofit enterprises: segmentation, product
development and management, pricing, systems of distribution, and promotion. Cases
619 Seminar in International Business (3)
Intensive investigation of international
business environment and its theoretical foundations, including all aspects of
marketing, finance, accounting, economics, and management. Impact of cultural
and political influences on business operations examined. Class discussions and
case analysis link key issues of concern to executives responsible for international
management of the fields of discipline within international administration. Prerequisite:
ECO 201, 202. Summer only.
626 Integrative Concepts: Marketing Strategy and Interpersonal Relationships
Continues integration of various functional areas of business. Introduces
M.B.A. student to industry analysis, product and distribution issues, promotion,
and pricing. Nature of and development of interpersonal relationship skills stressed,
including nonverbal communication, social style, and negotiation. Continues development
of oral and written communication skills within a managerial context. Particular
emphasis given to assessment of development of essential skills.
671 Business Marketing Conceptual Foundations (3)
Develops framework for understanding
conceptual foundations of business marketing management. Provides depth and breadth
of understanding areas of organizational buying behavior, unique business market
characteristics and critical elements of business marketing strategic planning.
672 Strategy Planning for Business Markets (2)
Provides depth and breadth to
student's ability to develop strategy and solve problems in the business
market environment. Examines current and future business issues and management
concerns and helps integrate knowledge into process of developing strategy and
673 Business Marketing Intelligence (3)
Introduces information used in the process
of formulating strategy and making decisions in the business marketing environment.
Develops understanding of the role and use of information in the strategic planning
process and the methods for gathering information.
674 Contemporary Issues in Marketing (1)
Reviews topics currently of importance
to marketing managers. Objective is to expose students to a wide range of contemporary
issues that have the potential to impact the marketing management function.
681 Special Studies in Marketing Management (1-5)
research, reading, and analysis of assigned topics. Registration only with permission
691 Entrepreneurship Theory and Practice (3)
Examination of the entrepreneurial
process from an interdisciplinary and cross-functional perspective, with applications
in start-up, small business and corporate contexts. Emphasis on innovation, risk
taking and growth. Prerequisite: Graduate standing.
700 Thesis (3-6; minimum 3, maximum 6)
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