Directory

Jenny Darroch

Dean and Mitchell P. Rales Chair in Business Leadership & Professor

Office of the Dean & Marketing


Profile

Academic Background

  • Ph.D. University of Otago, New Zealand, Marketing
  • M.S. University of Auckland, New Zealand, Commerce (First Class; Marketing and International Business)
  • B.S. Massey University, New Zealand, Applied Economics (Honors)
  • B.S. University of Waikato, New Zealand, Marketing and Economics

Academic & Professional Experience

  • Dean, Farmer School of Business (2020-Present).
  • Dean, F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, California (2016-2020).
  • Professor of Marketing and Innovation, F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, California (2013-2020).
  • Co-Faculty Lead, Drucker Executive Education, F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, California (2013-2020).
  • Associate Dean, MBA, F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, California (2010-2013).

Recent Publications

  • Darroch, J. and Miles (2015). A. “Sources of innovation,” in Narayanan, V.K. and Colarelli O’Connor, G. (ed.), Wiley Encyclopedia of Management (3rd ed.). J Wiley & Sons, 13: 1-8
  • Miles, A. and Darroch, J. (2015). “Competitive Advantage,” in Cary L. Cooper (ed.), Wiley Encyclopedia of Management (3rd ed.). John Wiley & Sons, 2: 1-7
  • Darroch, J., Morrish, S.C., Deacon, J. and Miles, M (2013). Market Creation as an Entrepreneurial Marketing process. In Sethna, Z., Jones, R. and Harrigan, P. Entrepreneurial Marketing: Global Perspectives (pp. 179-198). UK: Emerald

 

Biography

Prior to joining Miami, Jenny Darroch served as the dean of the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University in Claremont, California.

She earned her doctorate in marketing from the University of Otago in New Zealand. She has a master of commerce degree in marketing and international business from the University of Auckland an honors degree in applied economics from Massey University and a bachelor’s degree in marketing and economics from the University of Waikato, all in New Zealand, which is her native country. She moved to the United States in 2004. While at Otago, Jenny was the inaugural Director of Entrepreneurship and launched New Zealand’s first masters in entrepreneurship.

Jenny has authored three books, including “Why Marketing to Women Doesn’t Work: Using Market Segmentation to Identify Customer Needs” (2014, Palgrave Macmillan), and “Marketing Through Turbulent Times” (2009, Palgrave Macmillan). Jenny has published more than 30 refereed publications.

Her research — focused on looking at innovation strategies from the customers’ point of view — has been cited more than 4,600 times, appearing in marketing, management, innovation and entrepreneurship journals.

Jenny serves on the boards of Redgate Software, Cambridge UK, and Kent Business School, UK. She is the outgoing chair of Women Administrators in Management Education (WAME), an AACSB affinity group (2019-20), a Fellow of the International Academy of Management and a member of the American Marketing Association.

Courses

Jenny Darroch

Contact Information

Links

* Accessible version of PDF available upon request.