- Campus: Oxford
- Office: 3046
- Phone: 513.529.3363
- Email: email@example.com
- Tuesday/Thursday 10:00-11:00am - other hours by appointment
- Curriculum Vita[PDF]*
* Accessible version of PDF available upon request.
- Ph.D., Marketing, International Business Minor - Michigan State University, 2014
- M.S., Finance, University of Illinois-Urbana-Champaign, 2009
- B.A., International Studies, Business Administration Minor, Ewha Womans University, 2008
Academic & Professional Experience
- Associate Professor of Marketing, Farmer School of Business, Miami University, 2021-Present
- Assistant Professor of Marketing, Farmer School of Business, Miami University, 2014-2021
- Research Fellow, Michigan State University, 2009-2014
- Instructor, Michigan State University, 2010-2013
- Lee, Hannah S., Goksel Yalcinkaya, and David A. Griffith. (2023). “Understanding the Co-Evolution of Ad Spend by Media Channel and Retail Format Sales at The Country Level: A Multi-Country Examination,” Journal of International Marketing, (In-Press).
- Griffith, David A., Hannah S. Lee, and Goksel Yalcinkaya (2023). “Understanding the Relationship Between Advertising Spending and Happiness at the Country Level,” Journal of International Business Studies, (2022), 11-23.
- Griffith, David A., Hannah S. Lee, and Goksel Yalcinkaya. (2023). “Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination,” International Business Review, (In-Press).
- Griffith, David A., Hannah S. Lee, and Goksel Yalcinkaya. (2022). “Social Media and the Prevalence of Depression: A Multi-County Examination of Value Co-Creation and Consumer Well-being,” International Marketing Review, 39 (1), 1-31.
- Lee, Hannah S. and David A. Griffith (2021). “Reward Strategy Spillover Effects on Observer Cooperation in Business Networks,” Marketing Letters, 32 (1), 47–59.
- Randhawa, Praneet and Hannah S. Lee (2021). “The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship Between Workplace Envy and Service Outcomes,” Services Marketing Quarterly, 42 (1-2), 20–37.
- Lee, Hannah S. and David A. Griffith (2019). “The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations,” Journal of International Marketing. 27 (2), 22–37.
- Lee, Hannah S. and David A. Griffith (2019). “Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects,” Journal of Marketing. 83 (2), 120-137.
- Johnson, Jeff S., Scott B. Friend, and Hannah S. Lee (2017). “Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process,” Journal of Product Innovation Management, 34 (5), 640-658. o Included in JPIM virtual special issue – Disruption Innovation: Conceptual Foundations, Empirical Evidence, and Research Opportunities in the Digital Age
- Griffith, David A., Jessica J. Hoppner, Hannah S. Lee, and Tobias Schoenherr (2017). “The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships.” Journal of Marketing Research. 54 (1), 124-137. o Selected as a finalist for the 2022 Weitz-Winer-O’Dell Award for the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.
- Griffith, David A., and Hannah S. Lee (2016). “Cross-National Collaboration of Marketing Personnel Within a Multinational: Leveraging Customer Participation for New Product Advantage.” Journal of International Marketing. 24 (4), 1-19.
- Griffith. David A., Hannah S. Lee, Chang Seob Yeo, and Roger Calantone (2014). “Marketing Process Adaptation: Antecedent Factors and New Product Performance Implications in Export Markets,” International Marketing Review. 31 (3), 308-334.
- Lee, Hannah S. and David A. Griffith (2012). “Comparative Insights into the Governance Problems of Agency Theory: The Influence of Institutional Environment on the Basic Human Tenets,” Academy of Marketing Science Review. 2 (1), 19-33.
Honors & Awards
- 2022 James Robeson Junior Faculty Research Excellence Award
- 2012 Haring Symposium 2012 Doctoral Fellow, Indiana University
- 2011 Student Representative, Eli Broad College of Business Doctoral Program Committee, MSU
- 2011 46th AMA-Sheth Doctoral Consortium Fellow, Oklahoma State University
- 2009 University Distinguished Fellowship (2009-2014), Michigan State University
- 2004 Dean's List (2004-2008), Ewha Womans University, Seoul, Korea
Hannah Lee is an Associate Professor of Marketing and Director of the Higgin Kim Asia Business Program at Miami University's Farmer School of Business. She completed her Ph.D. in Business Administration at the Eli Broad Graduate School of Management at Michigan State University, where she was a University Distinguished Fellow, and joined the Miami faculty in July 2014. Additionally, she earned a M.S. in Finance the University of Illinois and a B.A. in International Studies from the Scranton College of Ewha Womans University in Seoul, Korea.
Her research interests explore the field of marketing strategy inclusive of intra- and inter-organizational governance, relationship marketing, managerial decision making, and the influence of culture and institutional factors on international marketing strategy.
- MKT395 D 11:40-1:00PM TR - FSB 0021
- MKT395 E 1:15-2:35PM TR - FSB 0021