FSB Directory
Don Norris
Professor Emeritus
Marketing
Contact Information
- Campus:
- Office:
- Phone:
- Email: norrisdg@miamioh.edu
Links
* Accessible version of PDF available upon request.
Profile
Academic Background
- Ph.D. University of California, Berkeley, Marketing, 1983
- M.B.A. University of Rhode Island,1974
- B.S. University of Delaware, Marketing and Economics, 1972
Academic & Professional Experience
- Associate Professor, Miami University (1986–Present).
- Assistant Professor, American University (1983–1986).
- Instructor, University of Rhode Island (1974–1976).
Recent Publications
- Norris, D. G. (in press). “Why You Don't Want to Become a Pi Sigma Epsilon Faculty Advisor.” Journal of Personal Selling & Sales Management, 23 (1), 88.
- Norris, D. G. (in press). “Pi Sigma Epsilon Sets the Foundation for Success.” Journal of Personal Selling & Sales Management, 22 (4), 313.
- Norris, D. G. & McCarthy, M. (in press). “Improving Competitive Position Using Branded Ingredients.” Journal of Product and Brand Management, 22 (4), 313.
- Norris, D. G. & McCarthy, M. (in press). “Branded Ingredients and Competitive Advantage: The Moderating Role of Host Brand Quality.” Journal of Consumer Psychology.
- Norris, D. G. & McNeilly, K. (in press). “The Impact of Environmental Uncertainty and Asset Specificity on Supplier Commitment by Market and Relational Buyers.” Journal of Business to Business Marketing, 2, 59-85.
Honors & Awards
- 2005: Faculty Advisor of Excellence, Professional Fraternity Association.
- 2004: Faculty Advisor of Excellence, Professional Fraternity Association.
- 2004: Doctoral Consortium Fellow, American Marketing Association.
- 2003: Inducted into Beta Gamma Sigma, honorary business fraternity.
- 2003: Faculty Advisor of Year, Farmer School of Business.
- 2003: Top Faculty Advisor, Pi Sigma Epsilon.
Areas of Expertise
- Brands
- Business-to-business marketing
- Buyer behavior
- Consumer behavior
- Industrial buyer behavior
- Ingredient branding
- Organizational buying/logistics
- Relationship marketing