Sergio Robles

Visiting Assistant Professor

First-Year Integrated Core


Academic Background

  • PhD University of Texas-Rio Grande Valley, Business Administration (Marketing/International Business) 2019
  • MBA Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), EGADE Business School, Strategic Management, 2012  
  • MA Kyung Hee University, Graduate School of Pan-Pacific International Studies, International Relations and Area Studies, 2009
  • BS The University of Akron, International Business, 2004
  • BA The University of Akron, Spanish Language and Literature, 2004

Academic & Professional Experience

  • Academic Experience
  • Miami University, Visiting Assistant Professor of Business, 2019-present
  • The University of Texas-Rio Grande Valley, Assistant Instructor of Marketing, 2016-2019
  • Professional Experience
  • University of Texas Rio Grande Valley, Edinburg, TX Research Assistant to the Vice Provost for Research and Sponsored Projects (The Office for Technology Transfer) (Marketing and Sales), 2014-2015
  • Asian Development Bank/Kyung Hee University, Suwon, South Korea External Consultant (Technology Transfer and Public Policy), 2008-2010
  • Diebold Incorporated, North Canton, OH, USA Bilingual Customer Service Representative, 2005-2007

Recent Publications

  • Robles-Avila, S. and Vasquez-Parraga, A. (2018) Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results. Theoretical Economics Letters, 8, 292-315. doi: 10.4236/tel.2018.83021.
  • Sergio Enrique Robles-Avila, Lorena Garcia Ramon, and Francisco Lapez Vazquez. Looking Good or Staying Out of Sight: Keeping up Appearances in Dangerous Times. Society for Marketing Advances, West Palm Beach, FL. (November 2018)
  • Sergio Enrique Robles-Avila and Arturo Vasquez-Parraga. Consumers’ Propensity to Adopt Marijuana Products: Attitudes and Ethical Orientation. American Marketing Association-Marketing and Public Policy Conference. Columbus, OH. (June 2018)
  • Sergio Enrique Robles-Avila and Arturo Vasquez-Parraga. Explaining Consumer Purchase or Adoption of Illicit Products: Motivations and Ethical Orientation. Society for Marketing Advances, Louisville, KY. (November 2017)
  • Sergio Enrique Robles-Avila and Arturo Vasquez-Parraga. Marijuana Product Users: Motivations and Ethical Orientation. Society for Marketing Advances, Louisville, KY. (November 2017)
  • Sergio Enrique Robles-Avila. Why Do Some Consumers Buy Illicit Goods: Motivations and Ethical Orientation, 20th Annual Western Hemispheric Trade Conference, Texas A&M International University, Laredo, TX. (April 2016)

Honors & Awards

  • Presidential Scholarship, The University of Texas-Rio Grande Valley (August 2015-June 2016)
  • Secretaria de Educacion Publica- Consejo Nacional de Ciencia y Tecnologi­a (CONACYT) Programa Nacional de Posgrados de Calidad, Mexican government scholarship for MBA study (September 2011-December 2012)
  • Tong E. Lee Award, Highest GPA in my graduating class, Kyung Hee University (August 2009)
  • Full Tuition Academic Scholarship, Kyung Hee University (August 2007-August 2009)
  • Full Tuition Academic Scholarship, Institute for Global Business Scholarship, The University of Akron/Goodyear Tires (August 1999-August 2004)


Originally from Akron, Ohio, USA, he is a U.S.-Mexico dual citizen born to Mexican parents. He completed his undergraduate studies at the University of Akron and in 2004, graduated with two bachelor’s degrees: International Business and Spanish Language. Later, he secured a scholarship to pursue graduate studies in South Korea. In 2009, he graduated with the highest honors from Kyung Hee University with a Master’s Degree in International Relations, specializing in foreign policy and economic development of the People’s Republic of China, South Korea and Japan. In 2012, he graduated from the EGADE Business School from the Tecnológico de Monterrey, Monterrey Campus, with an MBA in Management Strategy. He completed a PhD in Business Administration specializing in Marketing and International Business from the University of Texas-Rio Grande Valley. He also was an instructor of marketing at the same university. Apart from his education, he has worked for several companies in the USA, particularly in the banking and credit sectors. During his stay in Asia, he worked as an external consultant with the Asian Development Bank, where he worked primarily on projects related to innovation and public policy in eight different Asian countries. Additionally, he has worked as an assistant to the Vice Present of Special Projects and Innovation at the University of Texas-Pan American. He has been invited to speak at various Mexican universities, like the Autonomous University of San Luis Potosí, the Autonomous University of Tamaulipas, Campus Nuevo Laredo, the Autonomous University of Coahuila, Campus Saltillo, as well as many others. He has also presented empirical papers at difference conferences, such as the American Marketing Association, the Society for Marketing Advances, the Business Association of Latin American Studies as the Western Hemispheric Trade Conference. He is fluent in English and in Spanish.


Sergio Robles

Contact Information

Office Hours

  • T/R 11:00AM-1:00PM
  • Also By Appointment


* Accessible version of PDF available upon request.