Directory

Jessie Wang

Assistant Professor

Marketing


Profile

Academic Background

  • Ph.D., Business, Indiana University, Bloomington, IN, USA, 05/2015 Major: Marketing | Minor: Psychology
  • M.S., Business, Indiana University, Bloomington, IN, USA, 05/2013 Major: Marketing | Minor: Psychology
  • B.S., Business, Indiana University, Bloomington, IN, USA, 08/2006 Major: Marketing | Minor: Fine Arts, Studio Arts

Academic & Professional Experience

  • Management Trainee: Enterprise Rent-a-Car, Toronto, Canada, 03/2007-12/2007
  • B2B Sales Representative: Lyreco Office Supply, Toronto, Canada, 11/2008-05/2009

Recent Publications

  • Lalwani, Ashok K. and Wang, Jessie J. (2019), “How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness?: A Multi-Method Investigation,” Journal of Consumer Research, 45(5), 1037-1050.
  • Wang, Jessie J. and Lalwani, Ashok K. (2019), “The Distinct Influence of Power Distance Perception and Power Distance Values on Customer Satisfaction in Response to Loyalty Programs,” International Journal of Research in Marketing, forthcoming.
  • Wang, Jessie J. and Lalwani, Ashok K. (2019), “The Interactive Effect of Cultural Self-Construal and Social Exclusion on Consumers' Impression Management Goal Pursuit.” Journal of Business Research, forthcoming.

Honors & Awards

  • A paper co-authored by Jessie J. Wang titled " How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness?: A Multi-Method Investigation" was identified by the Marketing Science Institute as one of "must-read" articles in Marketing, 2019.
  • A paper co-authored by Jessie J. Wang titled “The Distinct Influence of Power Distance Perception and Power Distance Values on Customer Satisfaction in Response to Loyalty Programs,” was one of the winners of Inaugural Research Competition organized by Carolan Research Forum at UTSA, 2018. The project was funded $5000 by the research forum.
  • Sharon E. Beatty Best Services Marketing Proposal Award in the 2014 Doctoral Dissertation Proposal Competition.
  • Sheth Foundation Doctoral Consortium Fellow, Northwestern University, Kellogg School of Management,2014.
  • Haring Symposium Fellow (Presenter), Indiana University, Kelley School of Business, 2013.
  • Dean's Fellowship, Indiana University, Kelley School of Business, 2009.
  • Certificate of Academic Excellence for continued academic excellence at Indiana University, Kelley School of Business, 2005.

Biography

Jessie's research focuses on cross-cultural consumer behavior, with special emphasis on the role of cultural-self construal and power distance in consumption domains.

Courses

  • FALL 2018
  • MKT 335 - SECTION D, TR, 11:40 AM - 1:00 PM, FSB 1035
  • MKT 335 - SECTION E, TR, 1:15 PM - 2:35 PM, FSB 1035.
wangj50

Contact Information

Office Hours

  • Fall 2018
  • TR, 2:45 pm - 3:45 pm or by appointment.

Links

* Accessible version of PDF available upon request.