Contact Information

Office Hours

  • FALL 2017
  • TR 10:00-12:00
  • or by appointment


* Accessible version of PDF available upon request.

Devon DelVecchio

Raymond E. Glos Professor in Marketing


Profile Biography Courses

Academic Background

  • Ph.D. Indiana University, Marketing, 2001
  • M.B.A. University of South Carolina, Marketing, 1993
  • B.S. Pennsylvania State University, Finance, 1990

Academic & Professional Experience

  • Professor, Miami University (2014-Present)
  • Associate Professor, Miami University (2009-2014)
  • Assistant Professor, Miami University (2005-2009).
  • Assistant Professor, University of Kentucky (2001-2005).

Recent Publications

  • Sanjay Puligadda, Devon DelVecchio and Bob Gilbreath (2014). œMeaningful Marketing: A Process Investigation of How Consumers Reward Non-interruptive, Non-persuasive Marketing Communication. Journal of Marketing Communications, 20, 325-338.
  • Devon DelVecchio and Timothy B. Heath (2013). The Effect of Dual Anchors on Numeric Judgments: The Moderating Effects of Anchor Order and Domain Knowledge. Advances in Consumer Research, 40, 547-552.
  • Devon DelVecchio and Sanjay Puligadda (2012). The Effects of Discounts on Perceptions of Brand Quality: A Choice Task Perspective. Journal of Product and Brand Management, 21, 465-474.
  • Timothy B. Heath, Devon DelVecchio, and Michael S. McCarthy (2011). The Asymmetric Effects of Extending Brands to Lower and Higher Quality. Journal of Marketing, 75, 3-20.
  • Haeran Jae, Devon DelVecchio, and Terry Childers (2011). Are Low-Literate and High-Literate Consumers Different? Applying Resource Matching Theory to Ad Processing across Literacy Levels. Journal of Consumer Psychology, 21, 312-330.

Honors & Awards

  • 2015: Outstanding Reviewer, Journal of Product & Brand Management
  • 2011-2013: Enders Research Fellowship
  • 2010: CELTUA Top 100 Faculty and Staff
  • 2009: Farmer School of Business, James Robeson Junior Faculty Research Excellence Award
  • 2005: Conference Best Paper Award â€" Winter Meeting of the American Marketing Association
  • 2001: Conference Best Paper Award â€" Winter Meeting of the American Marketing Association
  • 2000: MSI Alden G. Clayton Dissertation Competition - Honorable Mention
  • 2000: Consortium Fellow
  • 1998: Indiana University Teaching Excellence Recognition Award
  • 1993: University of South Carolina Outstanding MBA Student Award, 1993

Professional Interests

  • Research: Brand equity in consumer and non-consumer markets; Consumer processing of price-related information; Competition between brands in different price/quality tiers.
  • Teaching: Brand Management and Marketing Strategy.

Areas of Expertise

  • Branding and advertising
  • Brands
  • Consumer evaluations of brand extensions
  • Integrated marketing communications
  • Promotion-based competition among brands of different price/quality tiers
  • Relationship between price promotions and brand choice