Mild Winter Hurting, Helping Local Businesses

March 2012

Dennis Sullivan, professor of economics at the Farmer School of Business, was quoted in the Middletown (OH) Journal News, commenting on whether the mild winter has helped or hurt Ohio businesses.

"Unseasonably warm temperatures should lead to a boost in overall retail spending," Dr. Sullivan said. "People can feel like they get out and shop in a variety of environments, whereas a severe winter may cause them to hole up at home. I would expect January sales were better this year than last year ... but it's hard to pull that apart from the fact that the overall economy is recovering and too early to quantify that very readily."

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