News

When Walmart, Target and other stores open for Black Friday

November 2012

Marketing professor Mike McCarthy is quoted in a November 20th Philadelphia Business Journal story about retailers moving up the start time for "Black Friday."

"People accepted Black Friday, so the retailers think, ‘Why not move it back? If we're all open Thursday, then no one has the advantage," said Mike McCarthy, professor of marketing at Miami University.

The story looked at the Black Friday strategies of major retailers and shopping malls.