Innovative International Case Study Features Farmer School

April 2014

The Council of Supply Chain Management Professionals released the following news regarding a project in which Lisa Ellram's MKT 431 class participated.

This term Miami University students participated in a multinational case study experience with 465 university students from Auburn University (Alabama), Bryant University (USA), The Citadel (South Carolina), Universidad Peruana de Ciencias Aplicadas (Peru), Universidad de los Andes (Colombia), University of Nottingham (United Kingdom), University of North Texas (Texas). Lisa Ellram's MKT 431 class class participated in a multinational effort exposing students to learn how operate in a diverse, scattered group study case exercise.

Students in the MKT 431 course were handed a Council of Supply Chain Management Professionals (CSCMP) case and asked to manage conflicting corporate goals using economic order quantity. The 4-person groups identified and quantified the costs and risks associated with each supply chain and recommended the lowest total landed cost.

The catch is that members of each group consisted of a blend of students from each university. No team had two students from the same university. Each of the 114 student teams had 9 days to develop a solution and present to a displaced faculty member using GoToMeeting® videoconferencing technology. Lisa Ellram indicated, "This was real challenge for all parties. The lead professor called this a "case on steroids!" We took an academic case from the CSCMP and derived 114 unique versions by using different numbers in each case. Our millennial students are electronically connected. This is their chance to apply their skills and grasp of technology to overcome time, distance, and language challenges to solve the types of problems they will experience throughout their careers."

This was the sixth iteration of this innovative approach and has included 20 universities worldwide. To date 1,166 students have participated. The case will also be conducted Autumn 2014 with future plans calling for additional university participants including schools in China and Malaysia.