Beer Industry Class Covered by Fortune

July 2015

Rocky Newman and Rhett Brymer's Beer Industry Supply Chain course is as popular with the media as it is with supply chain management students. The experiential learning course was featured in "the Conversation" and immediately picked up for publication by "Fortune."

Brymer explained, "The beer industry turns out to be a fascinating microcosm of the larger landscape of today’s business climate. Breweries are varied and transparent, prisms through which students get to see firsthand the strategies employed by the full spectrum " from tiny nanopubs to the fastest-growing midsized breweries to the largest brewing facility in the world. In other words, they offer the perfect opportunity to use a hospitable, popular setting to examine a plethora of questions facing the industry and individual businesses."

Read the Fortune article