News

Whole-Brain Thinking the Focus of BizEd Article

September 2017

Jim Friedman, White Family Clinical Faculty in Entrepreneurship, and the Hermann Brain Dominance Instrument testing he conducts for all First Year Integrated Core students was the basis for a feature story in BizEd magazine.

For more than a decade, the Farmer School has been using the Herrmann Brain Dominance Instrument (HBDI) to assess whether students prefer ways of thinking that are analytical, practical, relational, or experimental - and then organizing them into groups where all types of thinking are represented.

Friedman expects students to benefit from an understanding of brain dominance once they’re in the workforce. First, they will be more aware of the way they think and work. Second, they’ll be more aware of how their preferences may be viewed by others. And finally, they’ll be able to assess the strengths and communication preferences of those around them more quickly.

Read the story http://bized.aacsb.edu/articles/2017/09/whole-brain-thinking