FSB Berlin-Scandinavia - a photo collage of scenic photos of Berlin and Scandinavian landscapes

Courses and Requirements

The International Programs through the Farmer School of Business are open to all majors at Miami who meet the prerequisites.  Students participating in this program take MKT 291 (3 cr) and MKT 301 (3 cr). 

Prerequisites

2.60 GPA by August 2017, and 45 earned hours by December 2017. Please note that priority will be given to business majors and rising seniors for this program.  Student must also meet the FSB Eligibility Policy Standards (see policy).  Students must be at least 18 years old by the program departure date.  30 students will be enrolled in this program.

First Semester Expectations

During first semester there will be pre-departure meetings that require mandatory attendance. These meetings will address background learning and travel tips.

Courses Offered

MKT 291: Principles of Marketing (3 credit hours)

Taught by: Dr. Terri Barr

Prerequisite: ECO 201

Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and determination of marketing objectives within the framework of the marketing system and in domestic and international markets.

MKT 301: Creativity, Innovation and Decision Making in Marketing (3 credit hours)

Taught by: Dr. Michael McCarthy

The purpose of this course is to enhance the student's abilities in the areas of creativity, innovation and decision making in the context of marketing situations. The processes of problem recognition, idea generation, problem solution, and implementation, will be combined with foundations of analytics and research to equip the students with the skill set on which successful organizations are built and compete to succeed.