FSB at Sea Composite:  Female with Toucan bird on her shoulder, a group of students observing an Iguana,  a group of students walking in a tropical setting, two Toucan birds, banana plantation tour, bunches of bananas just harvested, and a tropical forest setting.

Courses and Requirements

The Global Studies programs through the Farmer School of Business are open to all majors at Miami who meet the prerequisites.  Students participating in this program will take:

  • MGT 302 (3) and MKT 435 (3)

Prerequisites

DSC 205 or ISA 205 or ISA 225 or STA 261 or STA 261H or STA 261S or STA 301 or STA 361 or STA 368 or ISA 203 for MGT 302 and MKT 291 for MKT 435, 45 earned hours by December 2018, and a 2.50 G.P.A. by August 2018 are required.

Students must be at least 18 years old by the program departure date. 28 students will be enrolled.

First Semester Expectations

During first semester there will be pre-departure meetings that require mandatory attendance. These meetings will address some course work as well as travel and cultural preparation.

Courses Offered

MGT 302:  Introduction to Operations and Supply Chain Management   (3 credit hours)

Pre-requisite:    DSC 205 or ISA 205 or ISA 225 or STA 261 or STA 261H or STA 261S or STA 301 or STA 361 or STA 368 or ISA 203

Taught by Dr. Peter Salzarulo

Identification, understanding, analysis, application, and measurement of basic issues encountered in the creation of goods and services for a given firm as well as the strategic and tactical relationships between firms that participate in an effective supply chain. Problems examined through use of cases, lectures, discussions, and computer-based approaches such as simulation, spreadsheets, and problem-solving software.

MKT 435: Branding and International Marketing Communication (3 credit hours)

Pre-requisite: MKT 291

Taught by: Dr. Devon DelVecchio

This course is designed to teach students how to build and manage seamless brand experiences in an increasingly complex media environment. It provides students with conceptual frameworks and specific skills relevant to branding and brand management. Students will learn how to measure brand value, how to manage social media platforms, how to create branding synergistic effects through integration of traditional and digital media, and how to measure and optimize branding efforts.