Farmer School Students Hit the Jackpot at Business Plan Competition

February 2013

Farmer School teams won both first and second place titles at the third annual "Reality Check" Undergraduate Business Plan Competition. The contest, hosted by Northern Kentucky University, with Skypenote speaker, Guy Kawasaki, gives students the chance to test the feasibility of their business plans before seasoned business professionals.

"The keys to winning this competition are preparation, presentation skills, and research," said Professor Tom Heuer, Richard A. Forsythe Chair of Entrepreneurship. "Our students really put in the work to have outstanding presentations. It's important to demonstrate that passion, that enthusiasm for the process."

The "Reality Check" Competition brings together teams from the University of Cincinnati, Xavier University, University of Dayton, and Miami University. Teams competed for more than $10,000 in prizes and a first-place trophy. Each team presented their written business plan to a panel of outside judges.

The first place team, Andrew Krinsky and Brian Seckel, won $5,000 for their business plan for Vendr, an online marketplace. Second place and $2,500 went to Mack Santora, Tyler Holocher, Harry Mayfield, and Nghi Ho for their business plan for their Clean Seat sanitation product.

"Our success at the competition reinforced our positive view on the future of Vendr," said senior Economics student Andrew Krinsky. "It's nice to get reassurance that your idea has potential. At the end of the day it always comes down to the passion you and your team have for a certain idea, but it certainly strengthens morale when you get outside confirmation."

"Competitions like this one really put credibility behind the process, credibility behind what we're doing here in the Entrepreneurship department and with these projects," said Heuer, "It encourages students to go on and develop these ideas further."