MBA Microcredentials

This course explores how accounting information is used by managers to make internal business decisions, to create financial plans, and to evaluate actual performance relative to those plans. It also explores how managers analyze financial statements for internal management purposes.

The objective of this course is to help students understand what a brand is, the elements of brand building in both a consumer and business-to-business environment, what brand equity is, and how brand equity is ‘engineered’ through integrated marketing and communications programs. Typical topics to be covered in the course include branding fundamentals, models of brand equity, branding metrics and research methods, brand positioning, brand equity leveraging, brand portfolio management, and integrated brand communications.

The examination of competitive forces in the marketplace and how they can be managed to deliver winning business outcomes. This course will leverage previous MBA course work to take a wholistic view of the various strategic drivers, both internal and external to a firm.

The examination of competitive forces in the marketplace and how they can be managed to deliver winning business outcomes.  A holistic view of the various strategic drivers, both internal and external to a firm, will be taken in an examination of strategy development, deployment, and execution.

Marketing decisions have always been rooted in data. However, over the past decade more and more data has become available to marketers. This course details the analysis measures and methods used by leading marketers to make more precise marketing decisions in the 21^st century.

Mergers and acquisitions are typically large and risky investment decisions that confront many financial managers. This course provides an in-depth examination of the complexities encountered in corporate restructuring, with a primary focus on corporate change of control. Topics covered include the M&A process, participants, due diligence, deal structuring, financing, and integration. Additional restructuring events covered include spinoffs, carveouts, business alliances, and bankruptcy.

Coaching is an integral part of leadership development, and this course will focus on developing human capital within organizations to drive individual and organizational performance. Miami MBA students will be introduced to the theories and practices of facilitating change, learning, motivation, and growth in critical coaching relationships.

The field of finance is very broad, covering investment concepts, corporate financial policy, security markets, banking (and other intermediaries), the role of government and the international sector, real estate and personal finance.  Together these components make up the “financial system” and in this course, we examine a few parts of the financial system.  This will be taught as a “skills” course most of which is likely to be used by a non-finance corporate manager or a reasonably sophisticated individual investor.  Specifically, we will look at financial statements, time value of money, financial risk, cost of capital, project financial evaluation, and capital budgeting.

Broad study of production system that is part of all manufacturing and service organizations. Examines, in a variety of organizational settings, the process design, facilities deployment, materials management, quality control problems, and supply chain management.

Leadership, change, and cross-cultural management are pervasive factors for success in a complex global environment. This course addresses the interface among these three bodies of knowledge and practice because they play critical and related roles in managing a firm's strategic advantages.

Prerequisite: MBA standing.

Organizational leaders have the responsibility for setting and implementing human resource strategy, which needs to be aligned with organizational strategy. Proper alignment is key to establishing a sustainable competitive advantage.

Prerequisite: MBA standing.