Exterior of Farmer School of Business at sunset. Brick building seen from afar with orange sunlight hitting the upper windows, shadows below as the sun sets.

Marketing

This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning.  

GMP = Global Miami Plan course
IP = Intercultural Perspectives
BQ = Business Quotient: BUS 101, BUS 102, ESP 103, BUS 104

First Year

First Semester
Course Number
of Hours
MTH 151 5
BQ 8
GMP 3
Total Semester Hours  16
Second Semester
Course Number
of Hours
CSE 148 3
ISA/STA 125 3
GMP 3
GMP 3
GMP 3
Elective 1
Total Semester Hours 16

Second Year

First Semester
Course Number
of Hours
ACC 221 3
ECO 201 3
ISA 225 3
GMP 3
BUS/ENG/STC 308* 3
Elective 1
Total Semester Hours  16
Second Semester
Course Number
of Hours
ACC 222 3
ECO 202  3
MKT 291 & 292

4

ISA 235 3
GMP 3
Total Semester Hours  16

Third Year

First Semester
Course Number
of Hours
FIN 301 3
MKT 325 or MKT 335 3
MKT 301 3
MGT 291 3
Elective 4
Total Semester Hours 16
Second Semester
Course Number
of Hours
MGT 302 3
MKT 335 or MKT 325 3
MKT Elective 3
Thematic Sequence 3
Elective 4
Total Semester Hours 16

Fourth Year

First Semester
Course Number
of Hours
BLS 342 3
MKT Capstone
or MKT 405
3-4
Elective 3
Thematic Sequence 3
GMP 3
Total Semester Hours  15-16
Second Semester
Course Number
of Hours
MKT 405 or
MKT Capstone
3-4
Diversity/IP 3
Thematic Sequence 3
GMP 3
Elective 4
Total Semester Hours 16-17

Departmental Notes:

  • A 2.0 GPA in the MKT major is required to graduate.
  • MKT 292 is a pre-requisite to MKT 301
  • MKT 301 is recommended prior to or concurrent with MKT 325 & 335
  • Select one MKT Elective: MKT 412,415, 425, 431, 435, or MKT/IMS 419
  • Select one MKT Capstone: IMS 440, MKT 442, MKT 495
  • The MKT Capstone fulfills the Business Capstone requirement. It is preferred that students take their capstone during the Fall Semester.
  • MKT 442 and IMS 440 require application and acceptance into the course and senior standing.
  • MKT 292 fulfills the Experiential Learning GMP requirement.
  • Additional Resources:

General Requirements:

  • All students must earn 128 hours to graduate; minimum of 64 hours of non-business coursework required.
  • A 2.0 GPA overall and 2.0 GPA in business are required to graduate.
  • FSB students must select a thematic sequence outside the School of Business (ISA 2 is the only exception to this rule). You must declare your thematic sequence; contact sponsoring department to do so.
  • Pre-requisite information available in the Miami Bulletin.
  • Diversity courses meet GMP Intercultural Perspectives.
  • *BUS/ENG/STC 308* meets GMP Advanced Writing requirement (temporary approval through summer 2018).
  • Most FSB Students satisfy GMP Experiential Learning with an internship (e.g., MKT 340); Marketing students satisfy Experiential Learning with MKT 292.

Created by FSB Advising, July 2016