Farmer School of Business exterior in the fall. Large building with clock tower and pillars over the entrance surrounded by trees turning orange.

Marketing

This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning.  

GMP = Global Miami Plan course
IP = Intercultural Perspectives
FYIC = First-Year Integrated Core: BUS 101, BUS 102, ESP 103, BUS 104
*BUS/ENG/STC 284 formerly known as BUS/ENG/STC 308, fulfills Advanced Writing

First Year

First Semester
Course Number
of Hours
MTH 151 5
FYIC 8
GMP 3
Total Semester Hours  16
Second Semester
Course Number
of Hours
CSE 148 3
ISA/STA 125 3
GMP 3
GMP 3
GMP 3
Elective 1
Total Semester Hours 16

Second Year

First Semester
Course Number
of Hours
ACC 221 3
ECO 201 3
ISA 225 3
GMP 3
BUS 284* 3
Elective 1
Total Semester Hours  16
Second Semester
Course Number
of Hours
ACC 222 3
ECO 202  3
MKT 291 & 292

4

ISA 235 3
GMP 3
Total Semester Hours  16

Third Year

First Semester
Course Number
of Hours
FIN 301 3
MKT 325 or MKT 335 3
MKT 301 3
MGT 291 3
Elective 4
Total Semester Hours 16
Second Semester
Course Number
of Hours
MGT 302 3
MKT 335 or MKT 325 3
MKT Elective 3
Thematic Sequence 3
Elective 4
Total Semester Hours 16

Fourth Year

First Semester
Course Number
of Hours
BLS 342 3
MKT Capstone
or MKT 405
3-4
Elective 3
Thematic Sequence 3
GMP 3
Total Semester Hours  15-16
Second Semester
Course Number
of Hours
MKT 405 or
MKT Capstone
3-4
Diversity/IP 3
Thematic Sequence 3
GMP 3
Elective 4
Total Semester Hours 16-17

Departmental Notes:

  • A 2.0 GPA in the MKT major is required to graduate.
  • MKT 292 is a pre-requisite to MKT 301
  • MKT 301 is recommended prior to or concurrent with MKT 325 & 335
  • Select one MKT Elective: MKT 412,415, 425, 435, or MKT/IMS 419
  • Select one MKT Capstone: IMS 440, MKT442, MKT 495
  • The MKT Capstone fulfills the Business Capstone requirement. It is preferred that students take their capstone during the Fall Semester.
  • MKT442 and IMS 440 require application and acceptance into the course and senior standing.
  • MKT 292 fulfills the Experiential Learning GMP requirement.
  • Additional Resources:

General Requirements:

  • All students must earn 128 hours to graduate; minimum of 64 hours of non-business coursework required.
  • A 2.0 GPA overall and 2.0 GPA in business are required to graduate.
  • FSB students must select a thematic sequence outside the School of Business (ISA 2 is the only exception to this rule). You must declare your thematic sequence; contact sponsoring department to do so.
  • Pre-requisite information available in the Miami Bulletin.
  • Diversity courses meet GMP Intercultural Perspectives.
  • Most FSB Students satisfy GMP Experiential Learning with an internship (e.g., MKT 340); Marketing students satisfy Experiential Learning with MKT 292.

Updated by FSB Advising, August 2017