The upcoming Strategy Works client presentations at Miami University's Farmer School of Business will have all the earmarks of the NCAA basketball playoffs. There's good reason: The NCAA, this semester's client, charged this marketing class to develop strategies that will boost viewership of the NCAA men's basketball tournament ("March Madness") among younger audiences.
Echoing the theme, the marketing students enrolled in Strategy Works are taking a brackets approach to their presentations, with 20 teams going into the competition Dec. 7 and 9, and just four teams surviving for the “Final Four” on Dec. 11. The quality of a finalist team’s presentation and question-and-answer session with a panel of judges will determine the winner.
Judges for the Dec. 7 and Dec. 9 presentation competitions will include representatives of the Cleveland Cavaliers, the Cincinnati Reds, the Cincinnati Bengals, the Indy Racing League and Miami Intercollegiate Athletics. The event takes place from 5 p.m. to 9 p.m. in 0019 and 0025 Farmer School of Business.
“There will be a broad representation of business and sports people; many are Miami alumni,” said Gillian Oakenfull, one of four marketing faculty members who facilitated the Strategy Works class this semester.
All competition sessions will be open to the public. The “Final Four” session will begin at 3:30 p.m. in Taylor Auditorium.
Strategy Works (Marketing 495) is a Farmer School capstone course in which teams of students design marketing campaigns for real clients.