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Behavioral economist speaks at VOALC Nov. 9

11/04/2010

Daniel Ariely
Behavioral economist and best-selling author Daniel Ariely will explain his findings on irrational human behavior when he speaks at 4 p.m. Tuesday, Nov. 9, in Miami University's Voice of America Learning Center. The event is free and open to the public.

Using simple experiments, Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.

In addition to probing irrational dieting behavior and moral inconsistencies, Ariely asks and answers questions such as “Why do people find themselves excited about buying things they don’t need?”

The author of the New York Times bestseller Predictably Irrational: The Hidden Forces that Shape Our Decisions and The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home, Ariely explores a side of the mind that people don’t like to acknowledge.

Chip Heath, co-author of Made to Stick, said about Ariely, “Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.”

Often performing experiments onstage with members of the audience, Ariely explores a wide range of daily behaviors that fly in the face of common wisdom.

"I look at how I behave. When I find something curious or bizarre about myself, I tend to look at it in more detail," he says.

Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of economics.

After earning his bachelor’s degree in psychology from Tel Aviv University, he received a master’s degree and a doctorate in cognitive psychology from the University of North Carolina, and a doctorate in Business Administration from Duke University.

His presentation at the Learning Center was arranged through The Leadership Council of Human Services Executives, a professional organization for nonprofit executives interested in advancing the social sector through innovation, collaboration, and joint capacity building.

Joining in sponsorship of the presentation are the Executive Service Corps of Cincinnati, Miami University’s Farmer School of Business, and the Voice of America Learning Center.

A reception in the Learning Center lobby follows Ariely’s presentation.

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