Miami University has ended all licensing productions of the Indianhead logo. The decision is applicable for sales on and off campus.
The logo, which is a heritage mark, depicts a Native American and a beveled “M.” It was created during the transition from Redskins to RedHawks in 1997, said Paul Allen, director of business services.
“The decision has been made that we will no longer allow companies to produce merchandise bearing that mark,” Allen said. “It is important to note that the university is not abandoning the mark. We will still maintain the trademark and will use it when appropriate.”
The new mandate tells merchandising companies the logo will no longer be available for reproduction, Allen said.
Joe Simpson, interim director of the Miami University bookstore in Shriver Center, estimates Redskins apparel will be gone by summer 2011.