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"A Miami moment with ... Kelly Bennett"

03/08/2012

Kelly Bennett
"A Miami moment with ..." is a Q-and-A column featuring Miami employees.

Kelly Bennett, Miami '11, university social media specialist, is the "woman behind the curtain" when it comes to the university's presence on Facebook, Twitter, youTube, Pinterest and foursquare. Today, take a Miami moment with Kelly.

Q: What do you do?
A: Because I am responsible for representing the university through different social media platforms, I love finding out what is going on around campus or in the news and spreading the word to the masses, whether it be about upcoming events, cool student experiences or recent rankings. Another really cool aspect of this job is being able to connect with strangers all over the world who share a love for Miami. I try my best to congratulate all of the newly accepted RedHawks, address any issues current students tweet or post about and reach out to alumni who are doing great things out in the real world, but still miss this Oxford bubble they will always call “home.”

Q: What was your introduction to social media in higher education?
A: Funny you should ask! I took an Armstrong Interactive Media Studies (AIMS) class last spring called "Social Media Marketing." It was a new course taught by Glenn Platt, who is currently teaching a group of Miami students at our new San Francisco Digital Innovation Center. The bulk of the class involved working on a team to develop a social media plan for one of two clients, LensCrafters or Miami University. I jumped at the chance to combine my love for social media with my love for Miami!

Q: What's the biggest challenge in your job?
A: Social media is constantly changing; new apps are developed daily and the next best thing is constantly being invented, so I'd say the biggest challenge in my job is staying on top of the latest social media trends, all while maintaining our current sites and deciding which sites to devote time to. Right now, I am having a lot of fun developing our Pinterest site. Are you pinning? http://pinterest.com/miamiu1809/.

Q: How do you stay connected with current students now that you're a graduate?
A: Being SUPER involved in student life the past four years is definitely paying off now. I have a lot of friends who are seniors now that I studied abroad with in Luxembourg. It also helps being connected to Greek Life. As an AOII, I still have a lot of "sisters" here to keep me in the loop about what's going on around campus. Oh, and my younger sister, Caroline, is a sophomore at Miami. That helps, too.

Q: Where do you want to take Miami's social media in the future?
A: I would LOVE Miami University to make it on a list of top colleges using social media! Ultimately though, as cheesy as it sounds, I really want what I do to change a life, whether that be a high school student deciding to come to Miami, because we reached out to him or her in a tweet, or an alum feeling nostalgic about a picture of campus we post. We're currently in the midst of putting "Miami Experience" videos together. There's so much that goes on in the daily life of a student here, and I think that we should show that through social media.

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