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Campaign For Love and Honor closes books on successful 2012

02/20/2013

written by Vince Frieden, associate director, university advancement communication

Miami University raised more than $39 million in new gifts and pledges in 2012, netting a 58 percent increase over 2011 fundraising and pushing the total for the $500-million Campaign For Love and Honor to $470 million.

"The generosity and passion of Miami’s alumni and friends have been striking during my first four months at Miami, and is reflected in the momentum the Campaign For Love and Honor built in 2012,” said Tom Herbert, vice president for university advancement. “Our charge now is to surpass the final campaign goal in 2013 to bring a successful close to Miami’s most ambitious fundraising effort in its history.”

Among the 2012 fundraising highlights were the following:

  • Cash raised for 2012—new gifts plus pledge payments—totaled $30 million, an increase of three percent over the previous year;
  • Miami’s Annual Fund raised a record $4.2 million. Annual Fund gifts account for roughly two-thirds of the gifts Miami receives each year;
  • Overall planned giving commitments totaled nearly $13 million in 2012;
  • Miami’s alumni participation rate increased from 17 to 18 percent, which is nearly twice the national average for public universities;
  • The first fundraising phase for the Armstrong Student Center was completed, and the university remains on track to meet its charge of raising an additional $50 million in scholarship support by 2015.

The Miami University campaign For Love and Honor was established with a goal of $300 million in 2002, but the objective has been raised twice to keep pace with the university’s priorities. Of the gifts and pledges raised to date, 25 percent are designated for scholarships, 21 percent for capital projects, 20 percent for academic programs, and 11 percent for research, technology and faculty development.

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