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Miami University
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Media Mogul Tapped for Entrepreneurship Seat


OXFORD, Ohio -- The founder of the Cincinnati media/marketing firm Media That Works has been chosen to lead Miami University's entrepreneurship program.

Mary Beth Price has been selected to fill the Richard A. Forsythe Chair in Entrepreneurship. She replaces retiring John Altman.

Price founded Media That Works in 1985. Under her leadership, the company garnered national acclaim and grew to more than $500 million in annual billings. Price was honored as a "Media Maven" in 1996 by Forbes and Advertising Age and was named Greater Cincinnati Chamber of Commerce 1993 Businessperson of the Year.

"Mary Beth's track record with Media That Works, her energy and business contacts all make her the practitioner we need in this position," said Daniel Short, dean of the Richard T. Farmer School of Business Administration. "We're confident that Mary Beth will take our entrepreneurship program to a higher level of recognition within the student and business community."

Price, who holds a degree in advertising from the University of Missouri School of Journalism, will head the entrepreneurship program along with an academic soon to be named to the Cintas Chair in Entrepreneurship. Price left daily operations at Media That Works last fall to pursue community service opportunities.

As Forsythe Chair, Price will develop and teach courses for Miami's entrepreneurship minor. Also, she will oversee the Thomas C. Page Center for Entrepreneurship, Miami's national advocate for undergraduate exposure to entrepreneurship and a venture capital arm for start-up companies.

"Miami's entrepreneurship program has enjoyed national success through the knowledge capital of its professors and its ability to draw from Cincinnati's strong business community," Price said. "I am thrilled to be able to further enhance the program by coaching, building and promoting the entrepreneurship skills of all interested Miami students."

Price will take over for Altman in fall 1998.


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