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Miami launches newspaper readership program
A yearlong newspaper readership program aimed at improving Miami students’ knowledge of world, national and local events kicks off Sept. 20.
Free copies of The New York Times, USA TODAY and The Cincinnati Enquirer will be distributed in three dining halls and one residence hall. The program, which will run the academic year, will include Alexander, Erickson and Harris dining halls and Bishop Hall.
This year’s effort follows a pilot readership program last spring that earned enthusiastic reviews from students participating in a survey. "My awareness of the news has gone up enormously," said one student.
The project is a partnership between Miami and the newspapers aimed at creating educated citizens as well as developing daily newspaper readership patterns among young people, particularly first-year students.
"The results at Miami and the handful of other universities selected to participate last year show that encouraging newspaper readership contributes significantly to students’ knowledge about world events and their own communities," said Richard Little, senior director of university communications.
Survey results following last spring’s pilot program at Miami show that:
• The number of Miami students reading a newspaper at least three-to-four times a week jumped from 18 percent to 34 percent.
• The percentage of students who reported reading national news in the newspaper went from 67 percent to 78 percent and international news reading rose from 50 to 57 percent.
• The percentage of students who reported using a newspaper to understand debates on critical issues went from 34 percent to 38 percent and to keep up with current events from 84 percent to 88 percent.
Date Published: 09/15/1999