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WMUB: 'most successful drive ever'

WMUB 88.5 FM, Miami's public radio station, concluded its fall 2004 membership drive at 8:01 p.m. Wednesday, Oct. 20, raising $116,321 from 1,226 listeners, 401 of them new. All three are new records for WMUB.

The station ended the drive just before the Mama Jazz Show and three hours ahead of schedule, said Cleve Callison, general manager.

The dollar total is 31 percent more than fall 2003's campaign.

“We had a very successful Power Hour Wednesday, Oct. 13, which raised $18,000 of this total,” added Callison. Total pitching hours were 99, down 6 percent from normal hours.

Callison thanked his “great, great staff for pulling off the smoothest, most successful drive we've ever had.”

Date Published: 10/28/2004
Volume: 24   Number: 13

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