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Making a statement with T-shirts:
EDUN executives to speak Jan. 10

12/23/2006

Miami University will host two major players in the fashion industry's social consciousness movement. Ali Hewson, who helped found EDUN Apparel Ltd., and Christian Kemp-Griffin, EDUN CEO, will visit campus Jan. 10 to speak to the university community about their efforts to create sustainable economic opportunities in African nations.

Their presentation is at 4 p.m. in Miami's Hall Auditorium and is free and open to the public.

EDUN was founded in 2005 by Hewson, her husband, Bono, and designer Rogan Gregory, a 1995 Miami University graduate. The company's slogan is "Trade, not aid." They recently created edun LIVE, a line of blank T-shirts for merchandising purposes, made of African cotton and manufactured in Lesotho.

A team of Miami students has been heavily involved with edun LIVE. During fall semester 2006, the students, active in the Farmer School of Business' Center for Social Entrepreneurship, sold more than 1,500 T-shirts that were imprinted with the customers' logo or message.

To raise awareness of the project on campus, they printed and sold several hundred shirts bearing the team's promotional message, "I know who made my T-shirt. Do you?"

"Social consciousness has increased among students and young adults," said Brett Smith, assistant professor in the Center for Social Entrepreneurship. "The dramatic response to our project is evidence of this."

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