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Susan Baim

Susan Baim has been granted tenure and promoted to associate professor of business technology.

Baim joined the faculty of the business technology department (BTE) on Miami's Middletown campus in 1999. Over the past six years, her teaching experience has included courses in marketing, economics, finance and management, plus a variety of advanced marketing courses.

Baim is known for bringing “real-world” experiences into the classroom for the BTE students, and she is currently teaching a consumer behavior course that draws on Donald Trump's popular television series “The Apprentice” for both positive and negative examples of fundamental business practices in action. She was named a Service Learning Ambassador at Miami in 2000, and she serves as the business director for AURCO, the Association for University Regional Campuses of Ohio.

Baim was awarded the John Berens Award for the best paper in marketing management at the spring 2004 Marketing Management Association national meeting and conference for her paper, “The Customer Service Marathon: A Scorecard-based Project for Customer Service and Satisfaction Courses.”

Her primary research interests involve the development of customer satisfaction measurement tools appropriate for use in for-profit businesses, governmental agencies and nonprofit organizations.

She earned an MBA from the University of St. Thomas in St. Paul, Minn., and she is completing a Ph.D. in organization and management (e-business specialization) through Capella University in Minneapolis, Minn.

Date Published: 02/10/2005
Volume: 24   Number: 24


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