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Students develop the Charge the World Change the World campaign

Pi Sigma Epsilon

* The Gamma Gamma chapter of PSE at Miami University is a student-run organization that specializes in providing a wide range of marketing services to a broad clientele base.
* The chapter works with a variety of clients to provide collegiate students with practical business experience through sales, sales projects, marketing, marketing research and community service projects.
* PSE has been chartered on over 150 campuses nationwide and currently has 50 active chapters.
* To learn more about Miami’s PSE Gamma Gamma Chapter visit http://miamioh.pse.org/.

Project members included:
* Allie Engelhart, marketing and interactive media studies double major, entrepreneurship minor
* Emma Laura, marketing and accountancy double major
* Nicole Becker, accountancy major
* Sydney Thompson, finance major, information systems minor
* Andrea Fiegel, graphic design major, marketing minor
* Kyle Reynolds, marketing major, management information systems minor
* Andrew Ripich,, finance major, manufacturing engineering minor
* Zach Paul, supply chain and operations management and marketing double major
* Alex Malebranche, accountancy major, interactive media studies minor
* Joe Plecha, interdisciplinary business management and French double major, 3-D media studies minor
* Tyler Smith, finance major, entrepreneurship minor

Students develop the Charge the World Change the World campaign

Charge the World Change the World

Miami students worked with Schneider Electric to develop a philanthropic campaign that gives solar powered, battery operated lamps to families in need.

Nine Miami University students developed a campaign for a global company with the goal of spreading light around the world.

The group, which was composed of Pi Sigma Epsilon (PSE) members, was put in charge of designing a philanthropic ad campaign for Schneider Electric. PSE is a student-run business fraternity with a Gamma Gamma branch at Miami.

“They only asked us to raise consumer awareness for one of their first ever B2C (business to consumer) pushes — the EVlink charging station,” said Allie Engelhart, PSE project leader. “Doing more research on the target market we realized that they were very focused on philanthropy and green movements, so we had the idea to present a philanthropic campaign to them and they loved it.”

Through their efforts the students created the campaign: “Charge the World Change the World.”  Recently launched in North America, this project gives Schneider Electric customers the opportunity to have a positive impact on the world when they buy their products. For every EVlink home charging station sold in North America, Schneider Electric will donate a solar powered, battery operated LED lamp to a family without access to electricity.

Schneider Electric recently launched a YouTube video promoting the initiative. Through December 2013 the company will donate an LED lamp for every 100 views of the video. Within a few days of launching the video had over 1,500 views on YouTube. The company hopes to have more than one million views by next year. View the promotional video online.

“The work from the team was impressive and inspiring ,” said Mike Calise, director of Electric Vehicles for Schneider Electric.  “This was a great collaboration between the students and our EV team – the result is really in line with our focus as a company on social responsibility and sustainability.”
The team designed the campaign’s concept, logo and social media marketing strategies. They were also asked to assess Schneider’s current social media practices and provide suggestions for improvement in this area.

“They were really exceptional,” said Jennifer Curtis, director of Schneider Electric’s university relations. “Their plan followed how Schneider Electric works so closely, you would have thought it was coming from an internal company source.”

Schneider Electric staff members were so impressed with the PSE team’s work they asked them to follow up with an implementation plan.

“It was a lot of work,” Engelhart said, laughing. “Because I served as the main point of contact between the team and Schneider Electric, I spent a lot of my time over Christmas break on the phone with people in four different time zones … I couldn’t have done it without my team though. They were fantastic.”

For her work as project leader, Engelhart was awarded first place in the top project manager divisions at the 2013 PSE National Convention. Her group plans to attend the convention next year in recognition of their implementation plan.

“It was so cool to work with my peers and do something that made an impact in the world,” Engelhart said.

Written by Hannah Berns, student intern, university news and communications

University Communications and Marketing

University News and Communications
17 MacMillan Hall
Miami University
Oxford, OH 45056
513-529-7592
513-529-3257 (fax)

Pi Sigma Epsilon

* The Gamma Gamma chapter of PSE at Miami University is a student-run organization that specializes in providing a wide range of marketing services to a broad clientele base.
* The chapter works with a variety of clients to provide collegiate students with practical business experience through sales, sales projects, marketing, marketing research and community service projects.
* PSE has been chartered on over 150 campuses nationwide and currently has 50 active chapters.
* To learn more about Miami’s PSE Gamma Gamma Chapter visit http://miamioh.pse.org/.

Project members included:
* Allie Engelhart, marketing and interactive media studies double major, entrepreneurship minor
* Emma Laura, marketing and accountancy double major
* Nicole Becker, accountancy major
* Sydney Thompson, finance major, information systems minor
* Andrea Fiegel, graphic design major, marketing minor
* Kyle Reynolds, marketing major, management information systems minor
* Andrew Ripich,, finance major, manufacturing engineering minor
* Zach Paul, supply chain and operations management and marketing double major
* Alex Malebranche, accountancy major, interactive media studies minor
* Joe Plecha, interdisciplinary business management and French double major, 3-D media studies minor
* Tyler Smith, finance major, entrepreneurship minor

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Luxembourg
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Hamilton
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  • Luxembourg
    Luxembourg

    John E. Dolibois European Center, Luxembourg

    One of Miami's oldest continuous study abroad programs, the Miami University John E. Dolibois Center (MUDEC) in Luxembourg offers students the opportunity to enroll in Miami classes taught by European-based and Ohio-based Miami faculty. Students enjoy a unique combination of first-class academics, engagement in the local community, and various faculty-guided and independent travel opportunities.

    Contact and emergency information for the Luxembourg Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    Château de Differdange
    1, Impasse du Château
    L-4524 Differdange
    Grand Duchy of Luxembourg
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    Oxford, Ohio 45056, USA

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    Main Operator: 011-352-582222-1
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  • West Chester
    West Chester

    Voice of America Learning Center

    Located midway between Cincinnati and Dayton along I-75, the Voice of America Learning Center (VOALC) offers undergraduate and graduate courses and programs drawn from Miami's Regional and Oxford campuses. Home to Miami's MBA program, the Learning Center provides ready access to graduate programs for area educators and courses leading to the BIS degree for undergraduates.

    Contact and emergency information for the Voice of America Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    7847 VOA Park Dr.
    (Corner of VOA Park Dr. and Cox Rd.)
    West Chester, OH 45069
     
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  • Middletown
    Middletown

    Middletown Regional Campus

    Nestled on 141 acres near I-75, Miami University Middletown offers bachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Nearby Greentree Health Science Academy immerses Miami's nursing and health information technology students in the health care experience while taking classes.

    Contact and emergency information for the Middletown Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

     4200 N. University Blvd.
    Middletown, OH 45042
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    Office of Admission: 513-727-3216
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    Hamilton

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    A compact, friendly, commuter campus, Miami Hamilton offers bachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Small class sizes, on-site child care, and flexible scheduling make Miami Hamilton attractive to students at all stages of life and career.

    Contact and emergency information for the Hamilton Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    1601 University Blvd.
    Hamilton, OH 45011
    regionalwebmaster@MiamiOH.edu
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    Main Operator: 513-785-3000
    Office of Admission: 513-785-3111
    Campus Status Line: 513-785-3077
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  • Oxford
    Oxford

    Miami University, Oxford Ohio

    Nationally recognized as one of the most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions.

    Contact and emergency information for the Oxford Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

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    Oxford, OH 45056

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    Main Operator: 513-529-1809
    Office of Admission: 513-529-2531
    Vine Hotline: 513-529-6400
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