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Top marketing alums return for Cradle of Marketers

Cradle of Marketers Panelists

John Birmingham (Miami ‘92), DeVry University
David Fleck (Miami ‘96), Disqus
Kevin George (Miami ‘88), Beam Inc.
David Knox (Miami ’03), Rockfish Interactive
Jay Livingston (Miami ‘94), Bank of America
Rebecca Messina (Miami ‘94), The Coca-Cola Company
Doug Ray (Miami ‘92), Carat
Jeff Rohrs (Miami ‘91), ExactTarget
Jenny Rooney (Miami ’92), Forbes
Kyle Schlegel (Miami ’99), Louisville Slugger
Pat Scott (Miami ‘88), Nationwide Insurance
Andrew Strickman (Miami ’91), Move Inc.
David Schwab (Miami ‘94), Octagon

Miami University's Farmer School of Business hosts its second annual "Cradle of Marketers" featuring alumni who are top marketing executives in a daylong event starting at 9 a.m. Friday, Feb. 28, in Taylor Auditorium.

This year’s panel includes 13 top-level marketers from internationally known companies including The Coca-Cola Company, Louisville Slugger, Rockfish Interactive, Move Inc., Beam Inc., Nationwide Insurance, Octagon, Carat, ExactTarget, Disqus and DeVry University.

The event was the brainchild of alumni Jenny Rooney (Miami ’92), editor of the CMO Network at Forbes, and David Knox (Miami ’03), CMO for Rockfish Interactive. “I interviewed so many people and a lot of them were Miami alumni, and I thought, ‘there’s a critical mass of amazing marketing leaders coming out of Miami. They need to get together,’” recalls Rooney.

Rooney and Knox presented the idea to Robert Dahlstrom, Joseph C. Seibert Professor of Marketing and chair of marketing, in the fall of 2012. “This event is designed to give students access to high level executives, who in turn gain insights to young minds. It’s mutually beneficial for everyone involved,” says Dahlstrom.

The event name plays off Miami's trademarked “Cradle of Coaches” moniker. “Beyond Woody Hayes, Bo Schembechler, Ara Parseghian or Paul Brown, and that’s only naming a few, Miami has a ‘Cradle of Marketers’ too,” says Rooney.

After a successful Cradle of Marketers event in 2013, Rooney implemented the concept at Duke University’s Fuqua School of Business this year.

“I told Duke about the program, and they loved the idea! We started working on the plan about eight months ago, and the school’s first ‘Future of Marketing’ event was earlier this month,” says Rooney. The Cradle of Marketers concept is also in development at Dartmouth College, and Rooney hopes to take the concept to other schools as well.

The four sessions scheduled for Miami's Cradle of Marketers are:

  • Meet the Experts: Who they are, what they do and how they got there
  • Keys to Success: Insights for the Start of Your Marketing Career- a CMO’s forum to discuss current industry trends, branding and social media
  • What I Wish I Knew When I Left Oxford - an opportunity for speakers to offer advice to students through personal reflections and practical experiences
  • Career Opportunities: Client-Agency Relationships - a guide to teach students about the client (brand) and agency career paths and the relationships between the two.

For more information about this event including times and bios of the participants, visit Cradle of Marketers online.

University Communications and Marketing

University News and Communications
17 MacMillan Hall
Miami University
Oxford, OH 45056
513-529-7592
513-529-3257 (fax)

Cradle of Marketers Panelists

John Birmingham (Miami ‘92), DeVry University
David Fleck (Miami ‘96), Disqus
Kevin George (Miami ‘88), Beam Inc.
David Knox (Miami ’03), Rockfish Interactive
Jay Livingston (Miami ‘94), Bank of America
Rebecca Messina (Miami ‘94), The Coca-Cola Company
Doug Ray (Miami ‘92), Carat
Jeff Rohrs (Miami ‘91), ExactTarget
Jenny Rooney (Miami ’92), Forbes
Kyle Schlegel (Miami ’99), Louisville Slugger
Pat Scott (Miami ‘88), Nationwide Insurance
Andrew Strickman (Miami ’91), Move Inc.
David Schwab (Miami ‘94), Octagon
Locations
Luxembourg
West Chester
Middletown
Hamilton
Oxford
  • Luxembourg
    Luxembourg

    John E. Dolibois European Center, Luxembourg

    One of Miami's oldest continuous study abroad programs, the Miami University John E. Dolibois Center (MUDEC) in Luxembourg offers students the opportunity to enroll in Miami classes taught by European-based and Ohio-based Miami faculty. Students enjoy a unique combination of first-class academics, engagement in the local community, and various faculty-guided and independent travel opportunities.

    Contact and emergency information for the Luxembourg Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    Château de Differdange
    1, Impasse du Château
    L-4524 Differdange
    Grand Duchy of Luxembourg
    luxembourg@MiamiOH.edu
    MiamiOH.edu/luxembourg

    217-222 MacMillan Hall
    531 E. Spring Street
    Oxford, Ohio 45056, USA

    Directions

    Main Operator: 011-352-582222-1
    Oxford-based Coordinator: 513-529-5050
    Emergency info: MiamiOH.edu/emergency

  • West Chester
    West Chester

    Voice of America Learning Center

    Located midway between Cincinnati and Dayton along I-75, the Voice of America Learning Center (VOALC) offers undergraduate and graduate courses and programs drawn from Miami's Regional and Oxford campuses. Home to Miami's MBA program, the Learning Center provides ready access to graduate programs for area educators and courses leading to the BIS degree for undergraduates.

    Contact and emergency information for the Voice of America Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    7847 VOA Park Dr.
    (Corner of VOA Park Dr. and Cox Rd.)
    West Chester, OH 45069
     
    voalc@MiamiOH.edu
    MiamiOH.edu/voalc

    Printable Floor Plan
    Directions

    Main Operator: 513-895-8862
    (From Middletown) 513-217-8862
    Emergency info: regionals.MiamiOH.edu/emergency

  • Middletown
    Middletown

    Middletown Regional Campus

    Nestled on 141 acres near I-75, Miami University Middletown offers bachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Nearby Greentree Health Science Academy immerses Miami's nursing and health information technology students in the health care experience while taking classes.

    Contact and emergency information for the Middletown Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

     4200 N. University Blvd.
    Middletown, OH 45042
    regionalwebmaster@MiamiOH.edu
    regionals.MiamiOH.edu

    Printable Campus Map
    Directions

    Main Operator: 513-727-3200
    (Toll-free) 1-86-MIAMI-MID
    Office of Admission: 513-727-3216
    Campus Status Line: 513-727-3477
    Emergency info: regionals.MiamiOH.edu/emergency

  • Hamilton
    Hamilton

    Hamilton Regional Campus

    A compact, friendly, commuter campus, Miami Hamilton offers bachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Small class sizes, on-site child care, and flexible scheduling make Miami Hamilton attractive to students at all stages of life and career.

    Contact and emergency information for the Hamilton Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    1601 University Blvd.
    Hamilton, OH 45011
    regionalwebmaster@MiamiOH.edu
    regionals.MiamiOH.edu

    Printable Campus Map
    Directions

    Main Operator: 513-785-3000
    Office of Admission: 513-785-3111
    Campus Status Line: 513-785-3077
    Emergency info: regionals.MiamiOH.edu/emergency

  • Oxford
    Oxford

    Miami University, Oxford Ohio

    Nationally recognized as one of the most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions.

    Contact and emergency information for the Oxford Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    501 E. High St.
    Oxford, OH 45056

    Printable Campus Map
    Directions

    Main Operator: 513-529-1809
    Office of Admission: 513-529-2531
    Vine Hotline: 513-529-6400
    Emergency info: MiamiOH.edu/emergency