Publications

Goal: increase number of prospective student 'touches' by 5% each year

• Produced 187 admission publications and specialty items, including newly redesigned acceptance packet
• Projects produced/managed - other: 150+
  
  • Fully implemented brand refresh with a new viewbook that was 100% crowdsourced from social media to complement brand update 
  • Contributed significantly to Miami surpassing goals for application numbers, class size and quality
  • Brought "search" back in-house and in brand (was previously handled through Admission by Fire Engine Red); results have surpassed previous years’ search efforts  
    • Custom produced three College 101 videos for search efforts

• Higher Education Industry National Marketing Awards

Admission Related Website Traffic

Goals: increase website traffic by 5%

• July 2016 - June 2017
  • Overall admission site pageviews: 2,036,456 [-2%]
    
  • 'Apply' pageviews: 78,924 [+274%]
    
  • 'Visit' pageviews: 103,343 [-3%]
    
• Public Ivy Fall 2016, Spring 2017 Campaigns
  • Unique pageviews: 228,462 [-16%]
    
  • Key market traffic up
    • Chicago: 29,777 [+1,527%]
    • Atlanta: 22,977 [+743%]
    • New York City: 4,413 [+17%]
    • Charlotte: 4,269 [+102%]
    • Dallas: 4,126 [+53%]
    • San Antonio: 4,126 [+785%]
    • Denver: 3,946 [+182%]

Publications breakdown, July 2016 - June 2017