Social Media

Goals

  • Increase followers/favorites/likes/etc. by 5%
    • Twitter
      • Followers-
        2014: 22,700
        2015: 30,100 
        2016: 37,500
        2017: 43,700 [+17%]

      • Likes (previously favorites)-
        2014: 10,100
        2015: 17,300 
        2016: 27,300
        2017:31,200 [+14%]
    • Instagram
      • Followers-
        2014: 14,897
        2015: 22,400
        2016: 35,100
        2017:41,400 [+18%]
    • Facebook
      • Likes/fans-
        2014: 44,436
        2015: 55,242 
        2016: 73,401
        2017:83,532 [+14%]
    • Snapchat
      • Launched April 2014, average views per story May 2015: 2,000
        2016: 5,000 (average views)
        2017:

Facebook 2017 Fiscal Year Summary

2017 Facebook fiscal year summary of visits

2017 Facebook fiscal year summary of audience

2017 Facebook fiscal year summary of publishing patterns

2017 Facebook fiscal year summary of impressions

2017 Facebook fiscal year summary of post reactions

2017 Facebook fiscal year summary of video performance

2017 Facebook fiscal year summary of engagement

2017 Facebook fiscal year summary of demographics


Instagram 2017 Fiscal Year Summary

2017 Instagram summary overview

2017 Instagram summary of publishing patterns

2017 Instagram top posts

2017 Instagram top posts summary

2017 Instagram hashtag usage summary


Twitter 2017 Fiscal Year Summary

2017 Twitter overview of traffic

2017 Twitter posting patterns

2017 Twitter content and engagement

2017 Twitter engagement and audience

*Note: Data collection started in November for this metric

2017 Twitter top tweets

2017 Twitter demographics breakdown


LinkedIn 2017 Fiscal Year Summary

2017 LinkedIn overview and summary

2017 LinkedIn top posts

2017 LinkedIn demographic information


2017 Top Social Media Referrals


Social Media Platform 

  1. Facebook | 79% 
  2. Twitter | 6%
  3. LinkedIn | 3%
  4. Instagram | 1%
  5. reddit | 1%

2017 Social Media client/job breakdown

2017 social media jobs