About Us

What We Do

University Marketing and Creative Services

This full-service marketing operation helps campus clients recruit students and builds relationships with alumni, donors, parents, legislators, and other external audiences.

In addition to student recruitment, primary responsibilities include general information materials required for the operation of the University and production of the chief printed materials for the Office of the President and vice-presidential divisions.

Miamian—Alumni Magazine

Miamian, Miami University's alumni magazine, highlights alumni, student, faculty, and staff involvement with the University, updating readers on campus news and events, arts, sports, and alumni news.

Miami's primary communication link with alumni and close friends of the University, the magazine sets out to inform and entertain while generating a sense of knowledge and involvement with Miami University.

University News and Communications

University News and Communications is the university's primary news source and point of contact for reporters.

We serve the university by communicating Miami's mission using various media and share enlightening stories about our students, faculty, employees, and alumni.

Photography and Videography

Photography and videography play a key role in the development and projection of the University's image and in the delivery of its key messages.

To increase public awareness and understanding of Miami University, its programs, and the accomplishments of its students, faculty, and staff, our photographers and cinematographer provide high-quality images for use in news releases, publications, and the university's website.

Social Media

Our social media specialist uses social media as a tool for engaging with the Miami community while strengthening Miami University's brand, and aligning communication efforts among university divisions.

The goal is to share exciting and relevant information to keep prospective students, current students, and alumni up to date on Miami University happenings.

Trademarks and Licensing

This office regulates the commercial use of the University's name and all identifying marks, both on and off campus, to ensure the protection of Miami’s excellent reputation and maintain high standards of use.

Web Communications

As managers of Miami University's public-facing website, Web Communications assumes responsibility for its overall "look and feel," while establishing goals and standards for content, graphics, and photography.

Web Communications also works collaboratively to establish web strategy and priorities based on university goals, and directs the research, analysis, and advancement of new media technologies.

UCM and the 2020 Plan

Moments that Transform: The Miami 2020 Plan

UCM provides professional expertise in advancing the University's reputation and mission, and in doing so, supports the larger goals and objectives of Miami's 2020 Plan.

Our contribution to the University-wide effort is represented by a set of six objectives and a strategic plan for measurement in the UCM 2020 Plan

UCM Organization

Campus Avenue building

UCM comprises four major areas, including External Communications; Marketing, Digital, and Creative Services; Miamian (Miami's alumni magazine); and University News and Communications.

To view the reporting structure, see Staff and Reporting Personnel.