Brand Ambassadors of Miami

BAM - Brand Ambassadors of Miami

Curious about Miami's brand? Interested in learning new skills and techniques? University Communications and Marketing will be offering a BRAND new program for faculty and staff to become certified as official campus Brand Ambassadors. Courses will be offered during the Spring and Summer of 2016 with the hopes of continuing the program in the Fall 2016. Certification is granted to those who complete 2 courses (10 courses total) from each of the following tracks: Brand, Writing, Design, Web Development, and Digital Media. Please send questions or future course suggestions to

Digital Media Track (choose at least 2 courses)


  • Digital Signage on Campus - Course details
  • Social Media and the Brand - Course details
  • Visual Storytelling with Video - Course details

Writing Track (choose at least 2 courses)


  • News Writing - Course details
  • "Tell Me a Story" — the Highlights of Feature Writing - Course details
  • Brochure Writing - Course details

Design Track (choose at least 2 courses)


  • Photoshop 101 - Course details
  • Design Fundamentals - Course details

Web Track (choose at least 2 courses)


  • SEO - Course details
  • Writing for the Web - Course details
  • Cascade Training *Offered by invitation only - Course details
  • HTML *Prerequisite: Cascade Training - Course details
  • Google Analytics - Course details

Brand Track (choose 1 course + The Miami Brand)


  • The Miami Brand *Required - Course details
  • Trademarks and Licensing - Course details