Colors

Our colors are an extremely important part of our brand. Color offers an instantaneous method for conveying meaning and messages of Miami's brand without words. For that reason, whenever possible, official brand colors should be utilized in all messaging, across all media platforms.

The official university colors are red (PMS 186) and white, and these should be the most prominent colors across all publications. For the formal logo, we incorporate the use of black to set it apart and make it "pop."

Miami University wordmark flushed left with Beveled-M and founding date and campus designation. Two dotted lines link to swatches showing the primary colors of the university, Black and Red (Pantone 186).

Print

Primary

Pantone 186
CMYK: 0, 100, 81, 4
RGB: 200, 16, 46

White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF

Secondary

Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #000000

Dark Red
CMYK: 0, 91, 76, 26
RGB: 186, 46, 49
HEX: #ba2e31

Web

Primary

Online only:
HEX: #B61E2E
RGB: 182, 30, 46

White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF

Secondary

Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #000000

Dark Red
CMYK: 27, 100, 87, 26
RGB: 148, 23, 40
HEX: #941728

Blue for Links Only
CMYK: 87, 37, 40, 7
RGB: 0, 123, 137
HEX: #007B89

Merchandise

Primary

Merchandise Only:
Pantone 200
CMYK: 0, 100, 81, 4

White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF

Secondary

Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #000000


Usage Guidelines

  • As stated earlier, red and white should be the most prominent colors on any publication.
  • Red text on a white background or white text on a red background should be used for printed publications.
  • Black text on a white background should be used for body copy online.
  • Avoid using black text on a red background, this makes the text difficult to read.
  • Avoid using black backgrounds in general.
  • Miami University reserves the right to use a darker shade of the Miami Red as a background element in order to create texture.
  • Miami red tends to look pink on some monitors/digital displays so we use a different red HEX value online.
  • Full color photography should be used to introduce additional colors to a publication.
  • Some exceptions may apply to merchandising.

Correct Usage

a A


Incorrect Usage

A A


One-Color Printing

When one-color printing is necessary, the entire signature may be printed in one of the Miami colors: Pantone 186, white, or 100% black. These guidelines apply to all the signature treatments.

White Beveled-M with black border.

White Beveled-M with red border aligned left of stacked Miami University wordmark in red.

White Beveled-M with black border aligned left of stacked Miami University wordmark.

White Beveled-M with black and white border border aligned left of stacked Miami University wordmark in white on a black background.

Red Beveled-M with white border border aligned left of stacked Miami University wordmark in white on a red background.
For use on red backgrounds only.


Reversing the Mark and Signatures to White

When reversing the logo to white or printing it over a dark or black background, use the alternative mark provided for such purposes as shown. The center of the M should only appear as white or red. 

Red Beveled-M with white border border aligned left of Miami University wordmark with founding date and campus designation in white on a red background.
For use on red backgrounds only.
Black Beveled-M with black and white border border aligned left of Miami University wordmark with founding date and campus designation in white on a black background.
Red Beveled-M with black and white border border aligned left of Miami University wordmark with founding date and campus designation in white on a black background.