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Graphic Elements

These graphic elements are used throughout Miami's branding process and are consistent through print and web publications.

Custom Badges

Badges are a key part of our Miami identity. They may be used alone or together in print or digital to create a graphic impact. They may be enlarged and/or screened back to create interesting backgrounds. They should however, always be used tastefully, somewhat sparingly, they should never overlap each other on a page, and they should never be printed or applied to clothing or retail products without permission.

Public Ivy badge. Oxford Ohio #1 Best College Town ranked by Forbes badge.

Icons

Public Ivy badge icon.

Line and Border Treatments

To separate Miami from the crowd, our brand relies on graphic elements made from slim key lines, dots, and occasionally illustrations. So while our brand art is generally built on a grid and orderly, communicators charged with interpreting our brand do have a level of freedom to explore interesting graphic options.

Dotted Line around solid line

This graphic is an example of a text box for a quote -- a box with a dotted outer border and a solid inner border with an arrow in the bottom left corner pointing down.

Thick/Full red border

This online graphic provides an example of social media boxes used to show a tweet rendered on a page -- a box with a dotted outer border and a solid inner border with a Twitter bird icon in the top center of the border.