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President's Memo


Miami University Logo, Established 1809, Oxford Ohio


TO: Members of the Miami University Community
FROM: David Hodge
DATE: July 12, 2012
RE: Miami Domain Name and New Logo Requirements


Dear Colleagues, 

In the increasingly competitive higher education environment, it is imperative that Miami strengthen national and international recognition of our exceptional quality and the value of a Miami degree. Every communication from individuals or units at Miami presents an opportunity to reinforce our image and to increase recognition. One of the most important keys to success in this communication is to consistently use readily recognizable identifiers.

As part of strategic branding initiatives, our University Communications and Marketing (UCM) staff conducted surveys internally and externally regarding preferences for the Miami University official logo and web domain name. The goal was to gather important input to enhance the national reputation of Miami and develop a stronger connection to our audiences through a more widely recognized identity mark and an easy-to-recall website name.

There were nearly 5,000 responses, a clear indication of the passion Miami faculty, staff, students, and alumni feel about our university. Following is information about the survey results and next steps, including the process for implementing the domain name and for creating more consistency in use of the Miami logo.

Internet Domain Name

Overwhelmingly, all audiences felt the www.muohio.edu domain name should change. The tested options were MiamiOH.edu, MiamiU.edu, and MiamiOhio.edu. MiamiOH and MiamiOhio both tested well. Recently accepted students, prospective students, and guidance counselors preferred MiamiOH, while internal groups slightly favored MiamiOhio.

Because no other academic institution in the state of Ohio is using OH, the media typically depicts our name as Miami (OH), and it clearly resonates with our priority web audience of prospective students, the decision is to convert Miami’s Internet domain name to www.MiamiOH.edu. Note that while the domain name is not case sensitive, it is highly desirable to use this form to emphasize our identity.

Effective immediately, both www.MiamiOH.edu and www.muohio.edu take users to the same destination. In addition, several URLs will automatically redirect when using the new domain name (such as www.MiamiOH.edu/president) and the complete site conversion is ongoing.

IT is also working towards an August 1st date in which you will be encouraged to use the domain name in your email address, e.g. person@MiamiOH.edu. The muohio.edu domain name will continue to work for at least two years; it will automatically redirect visitors to the new domain. EDUCAUSE, which administers university Internet domains federally, is considering a policy change to allow universities to maintain two domain names indefinitely, and we are advocating strongly for that change. If they allow it, the muohio.edu web address will always redirect to MiamiOH.edu.

Logo, Required Use of Logo and Phasing Out Independent Logos

The affinity for and recognition of the beveled-M were highly positive factors for Miami. The vast majority of respondents (more than 90 percent!) indicated the beveled-M should be our official mark, and we are adopting that logo. UCM is developing a comprehensive standards manual this summer to guide usage in combination with campus divisions and departments.

The strong recognition of the Miami M also demonstrates how effective it can be when we visually unite the university behind its use. To strengthen the recognition of our logo, it is vital that we consistently use the same identity in our visual representation, just as many other universities have done (examples of several of these are provided in the PDF documents linked below). Logos that are specific to a program or unit compete for visibility against our own identity, create confused perceptions among our audiences, and dilute the effectiveness of our brand in a competitive marketplace.

Thus, as soon as possible, all Miami University units and offices should begin to phase out independently created logos and incorporate the new logo standard. UCM can provide assistance in adopting the new logo in the design of visual presentations, and several resources and downloadable versions are already in place on this website (with more to come). There is flexibility in logo versions to accommodate varying layout styles. To ensure correct usage and maximum effectiveness, all new publications and materials should be routed through UCM for review and approval.

Timing, Questions

To answer questions you may have, we have prepared a list of frequently asked questions on both the changes to the domain name and the logo. Our goal is to phase out use of the lantern logo and independent logos by the end of 2012. We encourage you to exhaust all current supplies of materials first. For those who need to print new material quickly, we encourage you to use the new web address and logo and/or to consult with UCM for design assistance. If possible, please hold your order until the standards are issued.

The widespread and consistent use of the beveled-M logo and domain name will significantly strengthen the recognition of Miami. We are moving forward with a more visible and cohesive approach. I want to thank everyone for your efforts to make this critically important transition.

Locations
Luxembourg
West Chester
Middletown
Hamilton
Oxford
  • Luxembourg
    Luxembourg

    John E. Dolibois European Center, Luxembourg

    One of Miami's oldest continuous study abroad programs, the Miami University John E. Dolibois Center (MUDEC) in Luxembourg offers students the opportunity to enroll in Miami classes taught by European-based and Ohio-based Miami faculty. Students enjoy a unique combination of first-class academics, engagement in the local community, and various faculty-guided and independent travel opportunities.

    Contact and emergency information for the Luxembourg Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    Château de Differdange
    1, Impasse du Château
    L-4524 Differdange
    Grand Duchy of Luxembourg
    luxembourg@MiamiOH.edu
    MiamiOH.edu/luxembourg

    217-222 MacMillan Hall
    531 E. Spring Street
    Oxford, Ohio 45056, USA

    Directions

    Main Operator: 011-352-582222-1
    Oxford-based Coordinator: 513-529-5050
    Emergency info: MiamiOH.edu/emergency

  • West Chester
    West Chester

    Voice of America Learning Center

    Located midway between Cincinnati and Dayton along I-75, the Voice of America Learning Center (VOALC) offers undergraduate and graduate courses and programs drawn from Miami's Regional and Oxford campuses. Home to Miami's MBA program, the Learning Center provides ready access to graduate programs for area educators and courses leading to the BIS degree for undergraduates.

    Contact and emergency information for the Voice of America Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    7847 VOA Park Dr.
    (Corner of VOA Park Dr. and Cox Rd.)
    West Chester, OH 45069
     
    voalc@MiamiOH.edu
    MiamiOH.edu/voalc

    Printable Floor Plan
    Directions

    Main Operator: 513-895-8862
    (From Middletown) 513-217-8862
    Emergency info: regionals.MiamiOH.edu/emergency

  • Middletown
    Middletown

    Middletown Regional Campus

    Nestled on 141 acres near I-75, Miami University Middletown offers bachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Nearby Greentree Health Science Academy immerses Miami's nursing and health information technology students in the health care experience while taking classes.

    Contact and emergency information for the Middletown Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

     4200 N. University Blvd.
    Middletown, OH 45042
    regionalwebmaster@MiamiOH.edu
    regionals.MiamiOH.edu

    Printable Campus Map
    Directions

    Main Operator: 513-727-3200
    (Toll-free) 1-86-MIAMI-MID
    Office of Admission: 513-727-3216
    Campus Status Line: 513-727-3477
    Emergency info: regionals.MiamiOH.edu/emergency

  • Hamilton
    Hamilton

    Hamilton Regional Campus

    A compact, friendly, commuter campus, Miami Hamilton offers bachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Small class sizes, on-site child care, and flexible scheduling make Miami Hamilton attractive to students at all stages of life and career.

    Contact and emergency information for the Hamilton Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    1601 University Blvd.
    Hamilton, OH 45011
    regionalwebmaster@MiamiOH.edu
    regionals.MiamiOH.edu

    Printable Campus Map
    Directions

    Main Operator: 513-785-3000
    Office of Admission: 513-785-3111
    Campus Status Line: 513-785-3077
    Emergency info: regionals.MiamiOH.edu/emergency

  • Oxford
    Oxford

    Miami University, Oxford Ohio

    Nationally recognized as one of the most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions.

    Contact and emergency information for the Oxford Campus. Starting with general contact info on the left; additional contact and emergency information on the right.

    501 E. High St.
    Oxford, OH 45056

    Printable Campus Map
    Directions

    Main Operator: 513-529-1809
    Office of Admission: 513-529-2531
    Vine Hotline: 513-529-6400
    Emergency info: MiamiOH.edu/emergency