Because websites are strategy-driven projects, they’re more about communication than technology. At the outset of your project, you should determine the individuals best suited to fill roles in planning, content development, site building and stewardship. People may fill more than one role, but you should consider all of those roles in organizing your team:
To develop a plan for your site, you need to:
Understanding these three things will help you to structure your site properly, write effective content, and prioritize your efforts.
Once you have a plan in place, you should review your current content by performing a content audit, mapping your existing content to a new site structure or information architecture, and assigning new content tasks to the right authors.
For writing tips, see Writing for the Web.
Once you've completed your content audit and as you're writing and revising copy for your site, you should also start to assemble assets for your site. Good photography and compelling video, for instance, can sometimes tell your story or convey your information more effectively than text alone.
In migration, you'll be building your web pages out in the content management system. Your project team will have already built out the structure for your site in the CMS; you'll populate those templates with your content and images. In most cases, content authors should build their pages in the system. The web team may also be able to assist with large-scale migration in certain cases.